Lafayette 148 has enlisted award-winning actor Karen Pittman as its brand ambassador.
Pittman is the star of Apple TV+’s drama series “The Morning Show,” and appeared in the first two seasons of “And Just Like That.”
Lafayette 148 participated in the costume design for the third season of “The Morning Show,” including creating bespoke looks for Pittman’s character, Mia Jordan.
“I’m thrilled to be working with and representing Lafayette 148. Meeting Emily Smith [creative director] and her team, I was struck by Lafayette 148 being a modern luxury fashion house for women — created and overseen by women. To me, that’s tangible: It comes across in the way Lafayette 148 clothes are designed and crafted using exquisite materials, how they feel to wear, and how they inspire us women to accomplish the best we can, whatever it is we strive to do in our day-to-day lives,” Pittman said.
Creative director Smith added, “I’m so excited that Karen is Lafayette 148’s new brand ambassador. It’s an honor and inspiration for us to be partnering with Karen, who, with her acting career going from strength-to-strength, built on talent and integrity, represents the idea of the modern accomplishing woman. Lafayette 148 collections have long celebrated female artistry in all its forms, and to know that Karen embodies the commitment to one’s craft that we’ve always valued means a lot to us. Plus, we’re all massive fans of ‘The Morning Show’ and cannot wait for season four to drop.”
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Born in Mississippi and raised in Nashville, Pittman came to prominence in 2012, starring in the Tony-nominated, Pulitzer Prize-winning Broadway play “Disgraced.” Since 2019, her performance in “The Morning Show” alongside Jennifer Aniston and Reese Witherspoon has earned Pittman SAG and Emmy award nominations.
Pittman will appear in Lafayette 148’s fall 2025 campaign, which was shot in Brooklyn and includes both stills and video. It was shot by Bryan Liston, along with videographer Robert Nethery. Sasha Kelly was the stylist. The campaign, which goes into full gear Monday, will run on Lafayette 148’s owned channels including the website, email, SMS, social as well as paid media, along with Pittman’s social channels.
Pittman will also attend key Lafayette 148 events including spring 2025 New York Fashion Week and the CFDA Awards along with Smith.
