“Where else can you wear tiny little shorts than at your own party?” said Laura Harrier looking super sexy in the Ruth cardigan and shorts set from her new collaboration with Reformation at a party to celebrate the launch Monday.
“I fully went for it, but it’s not something you will ever see me wearing in public again. But at home I’m going to live in this,” she laughed.
It was a balmy night and the setting was the Sunset Tower pool, with an L.A. sunset on tap, and a long table full of friends and family to toast Harrier and the Ref team, including chief creative officer Lauren Caris Cohan.
“It took seven months to make this and Laura was a part of every step down to the flowers on the table tonight. We are incredibly impressed with everything she’s done. She’s the perfect archetype of a Ref babe — the sense of humor, amazing taste and self-awareness that’s embedded in the Reformation DNA,” Cohan said.
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The eco-friendly women’s clothing brand born in Los Angeles 15 years ago recently took the wraps off its first Beverly Hills store location — a flagship at 409 North Beverly Drive, one block away from Rodeo Drive. The company with 44 stores and more than $350 million in annual revenue has been in the midst of a rapid retail expansion fueled with the help of Permira, the British global investment company, which bought a majority stake in the company in 2019. Reformation has also been generating heat through buzzy collabs with Monica Lewinsky and Camille Rowe, among others.
Newest collaborator Harrier has an authentic love of the brand going back to her modeling days in New York, she said.
“I used to shop Reformation quite a while ago, I won’t tell you exactly when, but I lived on the Lower East Side and they had a store there when they were a much smaller brand. There was a lot of vintage incorporated, and I was obsessed with it, I shopped there all the time and was a customer so when they asked me to do this, it felt like a no-brainer,” she said.
Made from sustainably sourced material, including deadstock fabric, the 18-piece collection priced from $88 to $578 is available now, and full of slinky knit dresses, halter tops, minis and bra tops in earth tones and animal prints, plus a crisp white shirt and pair of slouchy black pleated trousers.
“They were so collaborative and generous in terms of letting me vocalize my ideas and what you see is really specifically stuff I wanted to make,” said Harrier. “These are things I can never find, things based on some of my favorite vintage pieces I own, things I love that I wanted to make for a wider market.”
Vintage was a hot topic at the dinner table, where actress Alicia Debnam-Carey, wearing the collab’s chic off-the-shoulder Alycia dress, was showing off her latest score — a mini Dior saddle bag from the early 2000s from her favorite vintage dealer, James. “He shows me everything even when I don’t want to see it,” she laughed of the shopping temptation.
Summer travel was also on the minds of many. Dree Hemingway had just returned from a blissful 10 days in Sun Valley, Idaho, with her 2-year-old Luce Byra Delli Santi. “I grew up going there —before Allen & Co. moved in,” she said, referring to the annual conference hosted by the private investment firm, or “billionaire summer camp” as its also known, that just wrapped in the resort town.
Stylist Jessica Paster was coming off nine days in Italy. “I’m a workaholic and truly have not had a vacation in years,” she said. “I was on a boat and I fell asleep at 2 o’clock in the afternoon, that was something.”
As the evening turned cool, everyone was happy to linger and sneak ciggies — there were even Reformation x Laura Harrier branded matches and lighters for the occasion — before hitting the dance floor inside.
Surveying the scene, Harrier said, “I’m really flattered they took the time to do this.”
