For Blue Origin‘s first all-female space flight, Lauren Sanchez, fiancée of Jeff Bezos, partnered with Monse to create custom astronaut suits. Their collaboration has earned the luxury brand $2.1 million in media impact value since the flight on Monday, according to a new report from Launchmetrics. (MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print, online and social media to calculate return on investment.)
Sanchez designed the Blue Origin suits in collaboration with Monse cofounders Fernando Garcia and Laura Kim, who are also the creative directors of Oscar de la Renta.
The suits feature a navy blue base adorned with patches for NASA, Blue Origin and the crew members’ last names. They were produced by Creative Character Engineering, made from flame-resistant stretch Neoprene to offer improved comfort and safety compared to earlier polyester versions. The design eliminates bulky shoulder pads and black accents, creating a sleek silhouette reminiscent of motocross or ski outfits. Unique details include flared pant legs with a white feather motif, inspired by the Blue Origin logo. Every crew member was 3D body-scanned so the suits could be made exactly to their measurements.
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The mission patch was designed to represent each member of the crew: the target star symbolizes Aisha Bowe’s ambition and passion for STEM; the scales of justice symbolize Amanda Nguyễn’s efforts to advocate for civil rights; the shooting star microphone represents Gayle King’s television career; the firework symbolizes Katy Perry’s global influence across music; the film reel symbolizes Kerianne Flynn’s
passion for filmmaking, and Sanchez is represented by Flynn the Fly, the main character in her children’s book, “The Fly Who Flew to Space.”
Monse is not the first luxury brand to create a spacesuit. In 2024, Pierre Cardin teamed up with the European Space Agency to design the suits that astronauts will use to prepare for future lunar missions, while Prada and Axiom Space unveiled a spacesuit that will be used for NASA’s Artemis III lunar mission.
Sanchez also codesigned Bezos’ Blue Origin astronaut suit, which he wore during his flight as part of the NS-16 mission, the company’s first crewed spaceflight in 2021.
Sanchez joined Flynn, Perry, Nguyễn, King and Bowe as part of Blue Origin’s first all-female space flight, which launched at 9:30 a.m. ET on Monday. They flew in the New Shepard rocket for approximately 11 minutes, reaching just above the Kármán Line — 62 miles altitude — for about four minutes of weightlessness.
