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Lea Rytz Goldman is stepping in as Tommy Hilfiger Global Brand President. 

And she is bringing with her 10 years of experience from Hennes & Mauritz, bolstering the ranks of the fast-fashion veterans taking top spots at parent company PVH Corp. under chief executive officer Stefan Larsson

When she joins, by next spring, Rytz Goldman will take over from Martijn Hagman, who has been CEO of Tommy Hilfiger global and been with the brand for 12 years. He will retain his role as CEO of PVH Europe. 

Rytz Goldman, who will report to Larsson, got a big welcome from Tommy Hilfiger himself, who is the brand’s principal designer and founder. 

“My dream has always been the same, to build the Tommy Hilfger brand into the most desirable American lifestyle brand in the world in a way that stays conscious of our roots with a clear and enthusiastic view to the future,” the designer said. “Lea’s leadership embodies this, combining a strong brand vision with disciplined execution to unleash brand power and drive sustained business success. This is something Lea has demonstrated time and time again in her career, and I am amazed at how she has stayed true to the core DNA of her brands, while always evolving for the future.”

Rytz Goldmanis currently the managing director at H&M’s Cos business, which she was credited for revitalizing. Before that she repositioned H&M’s Arket brand and spent more than 20 years at other brands in Europe. 

Larsson — who came to PVH by way of Ralph Lauren Corp., Old Navy and, ultimately, H&M — said: “Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally. Tommy Hilfiger is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the Tommy Hilfiger brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”

Among the other fashion-fashion experts brought in at PVH are Inditex vet Eva Serrano, who is Calvin Klein global brand president, and former H&M executive David Savman, who is executive vice president and chief supply chain officer.

Now it’s Rytz Goldman’s turn.

“Tommy Hilfiger is on a path of exciting growth, and I am eager to work with the Tommy Hilfiger and PVH teams to unlock the full potential of the brand,” she said. “Tommy Hilfiger’s rich history and core values deeply resonate with me, and I look forward to building upon its unique heritage as we evolve the brand for its next growth chapter.”