Life Time, a national fitness chain, has teamed with the women’s retailer Evereve on a capsule collection.
Evereve x Life Time will consist of 15 pieces of womenswear designed by the Evereve team that are rooted in the concept of Sporty, Styled Up, the companies said, and are intended to bring an athletic-inspired aesthetic to pieces for everyday life.
The capsule features tanks, T-shirts and sweatshirts with decorative patches and country club-inspired motifs. One of the hero products is a wide-leg pant in a three-yarn French terry blend. There are also accessories such as baseball and trucker hats, crew socks and canvas bags. Prices will range from $36 to $88.
You May Also Like
“As a Life Time member and superfan, I’ve experienced firsthand how this brand empowers women to keep moving forward physically, mentally and emotionally,” said Megan Tamte, Evereve cofounder, co-chief executive officer and chief brand officer. “Evereve has always been about helping women feel confident and capable in their everyday lives. Creating this collection together with Life Time felt like a natural expression of that shared purpose.”
“Our members continually share that when they feel strong and confident, they show up differently in every part of their lives,” said Julie Seymour, senior director of apparel at Life Time. “This first-of-its-kind collaboration with Evereve truly extends that feeling beyond our clubs, delivering something truly unique for our members and Evereve shoppers to feel sporty, styled-up for any part of their days.”
The capsule launches Jan. 22, at 113 Evereve locations, 29 Life Time locations and online.
Life Time operates 185 athletic clubs in the U.S. and Canada. Evereve, which is based in Edina, Minn., was founded by Megan and Mike Tamte in 2004. The company carries more than 150 brands and has stores in 38 states.
