Coach is deepening its relationship with Lil Nas X.
On Tuesday, the company will release a campaign featuring the singer and looks he curated from the Coach winter collection. The Lil Nas X Drop capsule highlights pieces handpicked and customized by the artist who worked with Coach’s creative director Stuart Vevers on the assortment. The offering includes shearling coats in pop colors; graphics inspired by concert merchandise, and an American varsity jacket personalized with patches featuring symbols from Lil Nas X’s life, such as his pet cats and zodiac sign, Aries.
“Our winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are,” Vevers said. “To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife. We evolved heritage styles introduced on the runway last season by amplifying color, texture and graphics to create pieces that celebrate our love for individuality and authentic self-expression that we share.”
The winter collection offers American archetype pieces such as leather biker and shearling jackets, T-shirts, sweatshirts and bags featuring acid graphics and electric colors.
The Lil Nas X Drop will be available for purchase in select Coach stores and on coach.com beginning on Dec. 26.
