Lilly Pulitzer will launch the latest drop of The Lilly Reserve Collection on June 20.
The limited-edition collection features a 10-piece capsule with limited-production prints and elevated style. The Lilly Reserve’s second drop has modern heirloom qualities, distinctive detailing and meticulous tailoring.
Building on the success of the brand’s 65th anniversary collection, the collection balances nostalgia with elevated fabrics and contemporary silhouettes.
Prices in The Lilly Reserve Collection go from $78 to $598.
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This category serves as a seasonal launch and offers an elevated option for consumers.
“Following the success of our 65th anniversary and the debut of The Lilly Reserve Collection, we were inspired to create a series of limited-edition pieces that honor Lilly Pulitzer’s rich legacy while embracing a modern sense of luxury. This collection blends timeless charm with refined fabrics and contemporary designs, offering our customers something both meaningful and collectible,” said Mira Fain, chief creative officer.
The collection will be sold exclusively on lillypulitzer.com and at select company-owned retail locations and select specialty boutiques. It is manufactured in factories around the world.
