LONDON — Chinese actor Liu Haoran has joined the Tag Heuer family as an ambassador, joining the likes of Ryan Gosling and Patrick Dempsey.
The 26-year-old actor has become a familiar face in fashion circles. He walked in Balenciaga’s spring 2024 show during Paris Fashion Week and was an ambassador for Alexander McQueen in China in 2021.
He became the youngest actor to gross more than 2 billion dollars at the Chinese box office in 2021 from the success of starring in the film franchise “Detective Chinatown.”
On Friday, LVMH Moët Hennessy Louis Vuitton appointed Frédéric Arnault as chief executive officer of LVMH Watches, a newly created role that puts him in charge of Tag Heuer, Hublot and Zenith brands.
The news comes as the French luxury group reshuffles management of its watches and jewelry division, and the move sees Arnault pass the baton in his previous role as CEO of Tag Heuer to Julien Tornare, who had been CEO of Zenith since 2017.
Benoit de Clerck succeeds Tornare at Zenith. The executive is an industry veteran who spent 25 years at Compagnie Financière Richemont, where he was most recently chief commercial officer of Italian watchmaker Panerai.
While LVMH does not break out figures for its individual brands, it is understood that Tag Heuer’s turnover reached around 780 million euros in 2022 and that the brand grew by 50 percent between 2020 and 2023.
