Gymnast and influencer-extraordinaire Olivia “Livvy” Dunne is back as the face of Nautica for its new campaign.
The sportswear brand is headed back to school for its fall campaign and has tapped Dunne along with Luther Burden 3rd, a wide receiver from the University of Missouri Tigers, to feature in the spots.
Dunne is known for her collegiate gymnastics career at Louisiana State University as well as her 15 million followers on social media. Burden, a first-team, All-SEC athlete, is recognized for his speed and playmaking abilities. By using these young talents in the campaign, Nautica is seeking to attract a new generation of customers.
The images for the campaign were shot against the backdrop of a school football field and locker room and Dunne and Burden wear pieces intended to appeal to students such as polos, sweaters, shirts, jackets and more.
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In addition to Nautica, which named Dunne an ambassador last February, the athlete is also sponsored by other brands including Vuori, American Eagle and Sports Illustrated. In May she signed a multimillion-dollar deal with Passes, a content creation platform designed to help creators diversify their revenue streams, scale their likenesses and connect with fans on a deeper level through exclusive videos, livestreams and other content.
“I’m so excited and honored to be a part of the New Legends campaign for Nautica. As a student-athlete, I know the importance of feeling confident and comfortable, both in and outside the gym. The campus-approved styles symbolize quality, functionality and timeless design— each are values that resonate deeply with my journey in excellence,” said Dunne.
Dunne is returning for her fifth and final season this year at LSU. In 2014, she was the youngest athlete in the U.S. to qualify as a junior international elite. By 2017, she earned a spot on the USA National Team and was selected to represent the U.S. at The City of Jesolo Trophy in Italy, where she and her teammates won gold in the All-Around competition. In 2020, Dunne began her collegiate career at LSU on a full athletic scholarship and during her freshman season was named WCGA All-American, WCGA Academic All-American and first-year SEC Academic Honor Roll Honoree.
