LoveShackFancy’s pre-fall 2024 collection was the ultimate ode to a cool girl summer aesthetic, with designer Rebecca Hessel Cohen looking to both the south of France and an Americana style for inspiration.
“It’s this very beautiful sort of palette cleanse,” she said. “We haven’t done any black this season because we’re coming off a lot of heavier colors and a lot of outerwear and layers and things like that. So, it’s these beautiful sunset-inspired pastels. I went to the markets in L’Isle sur la Sorgue in France last summer with all of these gorgeous antique textiles, beautiful mixed vintage laces and all of these gorgeous early 19th century dyed fabric. A lot of this [collection] is coming from that.”
Hessel Cohen repurposed many of her bestselling silhouettes, reimagining them in pastel colors like peach, yellow, pink and blue and using new textiles and fabrications that gave a fresh spin on existing styles. The designer went softer on florals and focused on solid colors, which she said have been resonating more with customers lately.
The French inspiration came through various styles, including a blue stripe motif based on French men’s suiting. The menswear style was given the LoveShackFancy treatment with lace appliqué to bring a feminine touch.
It wouldn’t be a LoveShackFancy collection without a wide assortment of feminine dresses, and Hessel Cohen delivered an expansive range that’s sure to appeal to her customer base. She continued the intricate embroidery that’s been seen in past collections for several sequin-embellished and beaded dresses and introduced several dresses with a mirror detailing.
Within the collection, the brand is also introducing its first July 4th capsule collection, which centers on a red, white and blue color palette and incorporates prints like cherries and gingham, giving a nod to Americana style.
“It’s very cheerful and happy with the sorbet colors,” Hessel Cohen said of the overall collection. “It makes me really want to go to St. Barth. It feels like it’s a nice breath of fresh air with all the florals and then you can mix and match everything.”
