Country music artist Parker McCollum is a Texas boy through and through. So it’s no surprise that Lucchese, the El Paso-based bootmaker, signed him as an ambassador in the fall of 2022.
Now the fruits of that partnership are being revealed.
On March 22, the company will release the Lucchese x Parker McCollum Collection, a codesigned line of boots, apparel and accessories.
“Lucchese is an iconic Texas brand, no question. Partnering with them on this collection has been an absolute pleasure, and I’m proud of what we’ve accomplished,” McCollum said. “It was important to me that this line was authentic to who I am, while also giving people the timeless high-quality Western style that Lucchese is the absolute best at. I wanted folks to feel inspired by our collaboration, and I’m truly blown away by how these four boots turned out. Plus, I’m proud to be a part of the Lucchese legacy, which is based in Texas.”
The boots are all handmade in Texas and inspired by the brand’s horseman style. The Evening Patriot features a floral design in sueded caiman with a five-rose quarter inlay, a signature of the singer. The Hollywood Gold celebrates McCollum’s grandfather’s champion cutting horse and is made from ostrich. The Silhouette was inspired by a song on his 2015 album, “The Limestone Kid,” and has a black repello toe and gray ossidio suede quarters. The final model, The Ruger, is named after McCollum’s chocolate Labrador retriever in bison and ocean made dog goat with an oil and slip-resistant outsole and injected mirrored-L pod allowing for better grip on uneven surfaces. Prices range from $745 for the Ruger to $2,995 for the Evening Patriot.
“Each of these boots has a special meaning to me and were handcrafted and designed beautifully to represent different parts of me and my career so far,” McCollum said.
The shirts are branded Lucchese x Parker McCollum T-shirts and retail for $98 while the belts range from $149 for suede or bison to $339 for caiman. The hats, which are baseball caps with script lettering, are offered in white or gray for $65 or one limited-edition navy version for $95. A portion of the proceeds from the sale of the hats will benefit The Ruger Fund, McCollum’s charity.
“When I first met Parker, I instantly knew he was the artist for us because of how well he practices the same mission in his own work,” said Doug Kindy, president of Lucchese. “We appreciate the way Parker is swiftly captivating the music industry and audiences with his take on American western culture through music, all while maintaining a strong sense of self.”
The Lucchese x Parker McCollum Collection will be available at all Lucchese retail locations and on the brand’s website.
