Lululemon has turned its sights to baseball.
Coming on the heels of the company’s licensing deals with the NHL and the NFL, the brand is partnering with Major League Baseball on a collection for all 30 of its teams that will be sold by Fanatics. The line will feature performance and lifestyle items across men’s and women’s apparel and accessories and will blend Lululemon designs with the logos of each MLB franchise.
To promote the launch, 2026 MLB All-Star and New York Yankees first baseman Ben Rice will be featured alongside his girlfriend, Sara Falkson, wearing products from the collection.
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In addition, fans can sign up to participate in expert-led studio sessions in key cities across the U.S., including Boston, Chicago, Los Angeles, New York and Philadelphia.
“At Lululemon, we’re passionate about creating incredible product and supporting our communities,” said Carla Anderson, senior vice president and general manager of North American for Lululemon. “That’s why we’re excited to partner with Major League Baseball and Fanatics to create a unique opportunity to connect, sweat, and celebrate the power of community.”
“We’re thrilled to deepen our partnership with Lululemon, extending their iconic, elevated product line to the passionate fanbases of all 30 MLB teams,” said Sam Archibald, chief merchandising officer of Fanatics Commerce. “As we continue to invest in growing our women’s business, Lululemon is a key strategic partner. Together, we’re expanding an elevated assortment that gives more ways to express their team pride on game day and every day.”
Highlights from the assortment include the Scuba hoodie, Define jacket and Align pants, as well as the Everywhere Belt bag and Coach’s jacket. A leopard-print Lightweight Run Shell and Multi-Pocket Running anorak complete the offering.
The collection launches on Friday on Fanatics’ network of sites including Fanatics.com, MLBShop.com as well as at select stadium retail stores.
