Kate Spade New York has unveiled its 2025 Valentine’s Day campaign, featuring Grammy-nominated pop star Madison Beer. The campaign focuses on celebrating one of life’s most enduring relationships —friendship — with a limited-edition capsule collection and gift guide titled “To the One Who Is by My Side, Year After Year.”
Core pieces in the collection include the pink deco mini flap chain crossbody. Other highlights include the oversize faux-fur heart accessory named Luver, heart-embossed patent leather mini totes and wristlets, and a variety of playful yet polished designs that align with the season’s theme.
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This marks Beer’s second campaign with Kate Spade New York. She previously appeared in the brand’s holiday campaign, released in December 2024, alongside her best friend Lena Fultz and influencers Lilly Russell and Pamela Valdez. The campaign celebrated the festive spirit with a focus on togetherness and included a mix of seasonal styles and accessories.
In addition to her role in the holiday campaign, Beer also hosted Kate Spade New York’s Rockefeller Center Holiday Celebration in 2024, where she sported a festive LBD. The event featured an immersive shopping experience and brought together influencers and notable guests to explore the brand’s seasonal collection.
Kate Spade New York’s Valentine’s Day collection and campaign emphasize the brand’s commitment to celebrating meaningful connections. The capsule is available at Kate Spade New York stores and online.
