Henry Cavill is lending his star power to Longines.
The “Man of Steel” actor is joining the Swiss watch brand as its latest brand ambassador, which the company calls its “ambassadors of elegance.”
“What draws me to Longines is their understated elegance,” Cavill said. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”
In the role, Cavill will visit Longines’ headquarters in Switzerland where he will see the brand’s watchmaking methods it has established over the last two centuries.
“In Henry, we recognize a real affinity with our brand’s values,” said Matthias Breschan, chief executive officer of Longines. “His sophistication, genuine warmth and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit.”
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Cavill joins the watchmaker’s roster of brand ambassadors that also includes actresses Jennifer Lawrence and Kate Winslet and model Barbara Palvin, among others.
This is Longines’ latest initiative in the lead up to its 200th anniversary, which it will celebrate in 2032. In September 2023, the brand introduced its latest watch pillar, the Mini Dolcevita watch, which is a smaller version of Longines’ bestselling Dolcevita style that was initially introduced in 1997. To celebrate the debut, Longines tapped Lawrence to front the ad campaign.
