Marquee Brands hired Natasha Fishman as chief marketing officer to help shine a brighter spotlight on the brands in its portfolio, which already ranges from Martha Stewart to Anti Social Social Club and Body Glove.
Fishman is a veteran of the brand management world having spent 10 years at the company’s heavyweight rival Authentic Brands Group, where she rose to chief communications officer.
She has led award-winning campaigns and innovative marketing strategies, according to a statement from the company.
“Natasha’s appointment marks an exciting step forward for Marquee Brands as we continue to scale and evolve,” said Heath Golden, chief executive officer of Marquee Brands. “Her experience in building brand value and driving growth through thoughtful strategy and partnership will be integral to strengthening our market leadership and unlocking new opportunities across our global portfolio.”
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In her role as marketing chief, Fishman will lead marketing, creative and corporate communications.
The company said, “Her leadership reinforces Marquee Brands’ commitment to sustainable growth and further positions the company as a global brand accelerator, driving meaningful engagement and success across its portfolio of world-renowned brands.”
Marquee was established in 2014 by the Neuberger Berman investment firm and, along with Authentic, WHP Global and others, is part of a wave of brand management companies that have grown rapidly and are increasingly shaping the fashion industry’s future.
The companies have all expanded quickly by focusing on intellectual property — buying brands and then finding operating partners to make the goods under license.
It’s an asset-light business model that moves fast and can find new value in and give new life to well-known brands looking to get more traction.
Marquee alone has some 17 brands representing $3.5 billion in annual retail sales.
Fishman’s role leading marketing puts her at the forefront at the very brand-centric business.
