Martha Stewart had barely breezed into the entrance of Indochine before a martini appeared next to her on a silver tray, a lemon twist perfectly placed. Stewart barely batted an eye as she took her place in front of a blown-up photograph of herself from her campaign for Mother, cupping the martini as a prop.
The multihyphenate was the guest of honor on Wednesday evening at the Noho restaurant, where the brand Mother was hosting a cocktail party celebrating their newest campaign, shot at the St. Regis Hotel and starring Stewart.
Joining Stewart at the event were Jenna Lyons, Helena Christensen, Leigh Lezark, Sarah Clary, Clara McGregor, Candace Bushnell, Antoni Porowski, Elizabeth Kurpis, Nicole Miller and Jillian Harvey, as well as Mother cofounders Lela Becker and Tim Kaeding.
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Stewart had opted to wear the same denim-on-denim ensemble to the party that she was photographed in for the campaign.
“Well, they fit,” Stewart said of what she loved about Mother’s clothes, as a fresh martini was placed in front of her. “They pretty much fit everybody. I’ve given these outfits to my friends and they all look so good in all of them.”
The 84-year-old is busier than ever, with a book out in May and her second restaurant, The Bedford by Martha Stewart at Foxwoods Casino, newly opened.
“I have a very intense schedule. If you saw it you would cringe!” she said. “There is not an open time slot in any day for the next three months. But that’s fine.”
In addition to denim, she currently loves wearing sweaters — so hasn’t minded the never-ending New York winter. Her favorites include a fitted and heavy one by Khaite, as well as Suzie Kondi.
“I just like sweaters,” she said.
“When we were brainstorming, we were like ‘imagine if that was even a possibility,’” Becker said of how Stewart came to be in the campaign. “But it was a reach. And then it just came together through connections and friends. We didn’t even think to go through the traditional route.”
As for what made Stewart the perfect Mother muse?
“She’s badass, free, no judgement, easygoing,” Becker said. “She’s Mother Martha.”
