GRAND DEBUT: Who would Naomi Campbell give way to close the Burberry fall 2024 show held on Monday night at East London’s tranquil Victoria Park?
Turned out it was for the runway debut of Maya Wigram, Phoebe Philo‘s eldest daughter with her The Three Horseshoes Batcombe owner, husband Max Wigram, who proudly shared his daughter’s runway debut on Instagram.
Born two years after the former Chloé designer and Wigram were married, not much is known about the industry fresh face.
She is currently on Instagram, but her account is set to private.
It appears that she is also active on Depop, the pre-loved fashion item resale site. She has sold a pair of Adidas Stan Smiths, which happens to be her mother’s preferred style when taking a bow at the end of a show. She is now selling a few pairs of jeans, a polo shirt, and a Fila crop top.
Wigram, who has two younger brothers — Marlowe and Arthur — was among a cohort of British faces gracing the latest Burberry runway show. Industry icon Agyness Deyn, who was a longtime face of the brand during Christopher Bailey’s era at Burberry, opened the show.
Former Burberry regulars like Lily Cole and Lily Donaldson also made a surprise appearance walking alongside Karen Elson, Jean Campbell and Edie Campbell.
Lee’s fall 2024 collection was a big step up compared to the two collections he has delivered for the brand since becoming chief brand officer in October 2022. It was more glamping than camping, with a luxe lineup of heavy-duty classics — trenches, knits, and Wellington boots — sturdy and built to outlast the seasons.
The designer, who used to work under Philo at Celine as director of womenswear, said he wanted his fall collection to be about “craft,” and said the starting point was British and Irish wool, the mills of Lochcarron and Donegal, and Burberry’s heritage dressing military men and explorers in weatherproof clothing.
What the future holds for Wigram leaves plenty of room for imagination. Her mother’s blockbuster namesake brand launch last year generated $7.6 million in Media Impact Value, according to a report from Launchmetrics, and more drops are on the way.
