Re/Done is setting the stage to build on its heritage while shaping a fresh version of modern American style.
Fall 2026 marks the first complete ready-to-wear collection developed under the leadership of CEO Phillip Prado and new head of design Meredith Kahn.
Kahn was appointed to the role last summer shortly after Prado joined the Los Angeles-based brand in June following two decades in leadership roles at luxury brands like Gucci and Burberry.
“The great thing is that Meredith and I work together very closely, and a lot of what we’ve put together has come together organically, which I think has been like a pleasant surprise. I think our energies work well together…I think that always lends for a good recipe when you have that balance between CEO and creative,” Prado told SJ Denim.
Kahn’s background is rooted in vintage culture and storytelling. She was on the launch team for Levi’s Selvage before joining Old Navy’s denim design team. In 2004, she founded Made Her Think, an independent jewelry label that pioneered an early approach to upcycling through vintage and found materials. The brand later evolved into Meredith Kahn Jewelry, expanding into fine jewelry, leather goods and accessories while collaborating with brands including Madewell, Club Monaco, Rebecca Minkoff, Urban Outfitters, Trovata and What Goes Around Comes Around.
After relocating to Los Angeles in 2016, she broadened her creative practice beyond product, developing campaigns, collaborations and immersive brand experiences.
For Kahn, the opportunity to explore what a modern American wardrobe — one rooted in authenticity but designed for the way women live today — was kismet. “I wanted to understand how to execute on this idea of brand expansion beyond denim, going into ready-to-wear, and really taking it from the lens of building out these archetypes that would represent the women that I would see Re/Done dressing,” she said.
Rather than following trends, Kahn said she designs through the lens of history, culture and character. That perspective was evident in the mood boards of vintage references she created and the racks of vintage garments she pulled for inspiration during the collection’s development. It also aligned with Re/Done’s mission to follow three cultural pillars — art and film, music and architecture — over trends.
As the first collection together, Kahn noted that “there was a lot of weight to it” and a strong sense of responsibility to respect Re/Done’s three categories — vintage, upcycle and originals — and to use them as a launchpad to build out ready-to-wear. “Brands typically get wrapped up in what can be more trend-driven, but I think the longevity of what Re/Done has built and continues to do is how it creates wardrobe essentials,” she said.
Kahn and Prado built the Fall 2026 collection around the concept of “The Unexpected Muse,” drawing inspiration from three archetypes: the dreamer, the rebel and the artist. Alongside establishing a foundation of wardrobe essentials — including 10 denim fits across rigid and stretch fabrications in a range of washes, as well as core T-shirt styles — Kahn said a key consideration was to create pieces that could be worn into the evening and felt more “celebration-oriented” than the inherent casual nature of jeans and tees.
The first fall delivery launched on Thursday. New items include the Dylan shirt, a washed white button-down cotton voile shirt; the Ava trench accented with grinding on the edges and convertible plaid cuffs; and the washed suede Debbie jacket, a “callback to the volume from an oversized ’80s bomber cinched at the waist,” Kahn said. And knitwear and layering pieces in silk, wool and cotton fulfill Kahn’s goal to dress customers in Re/Done four pieces.
Up next, Re/Done will create a “special moment” around New York Fashion Week in September. Kahn is also working alongside Re/Done investor and muse Kaia Gerber on some creative projects.
Whether it’s Gerber or “the unexpected,” the concept of muses allows Re/Done to “broaden its aperture” and reimagine Americana fashion for consumers of different walks of life and different perspectives, Prado said. The Fall 2026 collection is supported with a new campaign that reflects this and unfolds through a series of intimate, voyeuristic vignettes that bring the archetypes to life.
“We’re building a universe rather than an individual campaign,” Prado said. “I think the archetypes will continue to evolve for sure, because they’re expressions of human personalities. They’re real-life concepts, not seasonal concepts linked to a campaign. So, I think that allows us to tell a richer story over time that keeps evolving with the product at the center of how we express that.”
