Michael Kors is leaning into its timeless fashions for his fall advertising campaign and has secured some boldface names to be his faces this season.
“Timeless: Michael Kors” was shot by Dutch duo Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario.
The new campaign features models Julia Nobis, Lina Zhang and Anok Yai who were shot portrait-style in a studio to better focus on the sophistication and subtle sensuality of the fall 2024 ready-to-wear and accessories.
“I’m always working to design fashion that will stand the test of time,” Kors said. “This collection is very much about timelessness and modernity, and I wanted the imagery to feel at once forever and very fashion, with a power that comes from both the models and the clothes.”
The fall 2024 collection blends sculptural tailored pieces and lingerie-inspired dressing of the 1930s with the luxury look of the 1990s and the more casual attitude of today. Kors paired soft knits, lace and bias-cut satin with sharply tailored suits and statement outerwear. A palette of cappuccino and chocolate, black and ivory and makeup shades from shell to blush all combine to create the mood.
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Pumps and slingbacks complement the apparel while oversize or shrunken top-handle bags speak to the season’s play on proportion. Kors’ new chain-handle, M-shaped Manhatta bag is also featured.
Michael Kors launched his namesake brand in 1981 and today produces an array of ready-to-wear, footwear, accessories, wearable technology, watches and fragrances under the Michael Kors Collection, Michael Michael Kors and Michael Kors Men’s labels.
The Kors brand is owned by Capri Holdings, which is the midst of an $8.5 billion deal to be acquired by Tapestry Inc. However, the deal is being blocked by the Federal Trade Commission, which is concerned about competition in the accessible luxury handbag market. Kors itself remains in turnaround mode, with Capri earlier this month reporting that the brand’s sales fell 14.2 percent in the first quarter to $675 million with operating income of $75 million.
