LONDON — Mytheresa is adding Bulgari to its fine jewelry lineup, with a curation of watches, bracelets, rings and other items available globally from Wednesday.
Mytheresa will stock collections including the Tubogas, known for its gold coil designs; B.zero1, which has a geometric, architectural spin; Serpenti Viper creations; and gemstone-embellished pieces from the Diva collections.
The Bulgari x Mytheresa collections will launch globally on Mytheresa within a dedicated editorial story, photographed by Eva Wang and featuring models Beauïse Genç and Alexandre Cunha.
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Richard Johnson, chief commercial officer at Mytheresa, said the two brands had worked together in the past, and it was time to make their relationship official.
“Bulgari has a deep cultural legacy and a storied history that resonates very clearly with our customers’ values, and goes beyond jewelry into the artistry and craftsmanship of the house,” he said.
“We’ve enjoyed a strong offline partnership and got the opportunity to create a real connection with the brand’s incredible legacy and innovation in design and creativity with some of our top customers,” Johnson added.
He said the launch will be supported by Mytheresa’s personal client service worldwide.
“We’ve worked very closely with the team at Bulgari to understand how the digital and physical worlds can be closely knitted together specifically in the context of fine jewelry and watches, to engage customers’ interest, and to showcase their product innovation” and history, he added.
Bulgari is the highest-profile jeweler to launch on Mytheresa, which carries brands including Marina B, Pomellato, Anita Ko, and Foundrae. The launch coincides with the high jewelry shows that are taking place during the Paris couture.
Bulgari watches and jewelry are sold through select outlets including Selfridges, Saks and a handful of private jewelers, in addition to its own stores.
