Nahmias has become the first fashion brand to partner with Cash App for its Cash App tags with the brand launching a contactless tap-to-pay bandana.
The bandana was designed by Doni Nahmias, founder and creative director of the brand and inspired by his mini dachshund Mimi, who has become a signature motif.
Avaialble in red and blue hues, the bandana showcases a portrait of Mimi in a field of blooms. Made from a silk and cotton blend and finished with a rolled hem, the Cash App patch is woven into the corner to mark where consumers can tap for payment.
“We have a solid and long-standing relationship with Cash App; they continue to support the brand and help bring our visions to life,” Nahmias told WWD. “They are a great source for supporting entrepreneurs and helping talent with larger platforms. This is our first true collaboration between the two brands. I liked the idea and opportunity of creating something that brings together fashion and technology in a way that feels natural to Nahmias.”
Moreover, the designer noted that given the brand’s laid-back and elevated California style, a bandana was something that is part of that aesthetic. It was also an item he grew up wearing and styling.
“I liked the idea of taking something so familiar and giving it a new purpose. It’s something you can wear every day but now there’s another function to it.”
Notably, he sees the partnership resonating with the brand’s consumer, who is interested in more than fashion and appreciates products that have a purpose and are different. Moreover, Nahmias cited bringing tech to a product already worn as a different way to connect different worlds without compromising on design.
This partnership follows the company’s sponsorship of Nahmias’ fall 2026 show at Paris Men’s Fashion Week.
“When we launched Cash App Tags earlier this year, fashion was one of the first places we wanted to take it,” said Brooke Ellis, head of design and brand at Cash App parent Block. “The technology can turn almost anything, from clothing to jewelry, into a way to pay. This bandana with Nahmias is our first chance to show what that can look and feel like. Doni creates pieces people want to wear and that are so collectible and that’s what we wanted to bring to a Cash App Tag.”
Moreover, Ellis said the crossover between the companies is the consumers embodying “the edge of culture” and being in the know about what’s new and next.
“Our brands already show up in many of the same places across sports, entertainment, music and fashion. The bandana brings together what people know each brand for. It’s available only through Cash App, so Nahmias fans have a reason to get to know us and we get to introduce millions of our customers to Doni’s incredible work.”
Citing a positive response from consumers, Cash App cited the launch of the tags as an opportunity to personalize how payments are made. Based on a recent survey from the peer-to-peer payments company, 38 percent of Gen Z said they buy collectibles, accessories or limited-edition items at least monthly.
The Nahmias x Cash App bandana, retailing for $85, will be available to order on Cash App on Nov. 17.
