Skims has once again chosen Donovan Mitchell to star in one of its campaigns. After their first collaboration in October, the six-time NBA All-Star player is now modeling Skims Men’s stretch and cotton underwear collections in the new pictures unveiled on Thursday.
“I’ve always admired Skims for redefining this category, so it’s an honor to partner with them again,” Mitchell said via statement. “The flexibility and support in each style are crucial for me, whether I’m heading to the arena or unwinding off-court. Skims delivers comfort without compromising on style or fit.”
The shooting guard for the Cleveland Cavaliers posed for Eric Johnson’s lenses in a minimalist scenario inspired by basketball courts. He is seen wearing essential styles from the collections, like the cotton and stretch five-inch boxers.
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“Donovan Mitchell is the heart of the Cavaliers, inspiring fans with his passion and leadership. His relentless pursuit of excellence on and off the court perfectly aligns with our brand’s commitment to pushing boundaries and achieving greatness”, said Jens Grede, Skims cofounder and chief executive officer. “This season, he’s led Cleveland to the top of the East, proving he’s a true All-Star. We’re thrilled to partner with him again, connecting with fans at this exciting time.”
In 2023, Skims announced a multiyear partnership with the NBA, WNBA and USA Basketball to expand its presence in the world of sports. Since then, the company has also collaborated with player Shai Gilgeous-Alexander in one of its campaigns.
Mitchell’s campaign follows the release of Skims’ bridal collection, which included a photo shoot with Patrick Schwarzenegger and Abby Champion, unveiled in March.
