New Balance utilizes May to highlight its signature greyscale color scheme through a yearly series of “Grey Days” sneaker releases. But with June bringing summernear, the Boston-based brand is taking quite the opposite approach with one of its flagship models.
The New Balance 990v6 “Community Red” is drawing rave reviews and comparisons to a collaboration for its bold look. Starting with a grey mesh base, its overlays and sole unit feature a vivid mix of red, pinks, and purple. The sneaker is actually part of a new “Community Pack” featuring three other colorways, but its the red edition that’s garnered the most attention.
“Community Blue” and “Community Green” editions start with the same grey base and employ a mix of their namesake colors, but the effect isn’t quite as bold as that found on “Community Red.”
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New Balance launched the 990v6 in 2022, and the latest iteration of the sneaker is defined by streamlined profile that does away with its predecessor’s saddle and the addition of FuelCell cushioning for more modern comfort. Each pair is also made in America, denoting a higher level of quality than your typical sneaker.
When the first 990 released in 1982, it was the first running shoe to cross the $100 barrier. Four years of production went into it, and its heel Stabilizing Motion Control Device was one of the major technological breakthroughs. Another, a process called slip lasting, allowed for the upper to be constructed with single seams and steaming to enable greater flexibility.
Since the 990v6 was introduced three years ago, some of its most dynamic looks have come through collaborations with Joe Freshgoods and Action Bronson. Loro Piana even partnered with New Balance on a version that cost $1,500 and employed the luxury label’s pecora nera woo.
The New Balance 990v6 “Community Red” has begun to pop up at some local boutiques and is likely to hit New Balance’s website and other retailers soon. Pricing is set at $220.
