Noah, a men’s clothing brand founded in 2015 in New York, is branching out from the East Coast and opening its first store in Los Angeles next spring.
The label that combines skate, surf and music culture in its menswear has signed a long-term lease for a 5,000-square-foot space in the hip and arty Sycamore District of Los Angeles. It is the neighborhood where Beyoncé has a studio and her husband, Jay-Z, has the West Coast headquarters for his Roc Nation music industry company.
The announcement was made Tuesday by the CIM Group, which owns several buildings in the former warehouse area now occupied by top-tier retailers including Nili Lotan, Officine Générale, Jacques Marie Mage and Just One Eye, among others.
Noah’s store will be located at 911 North Orange Drive, near the well-regarded Jeffrey Deitch art gallery and around the corner from popular eateries and coffee shops such as Gigi’s Hollywood, Tartine and Sightglass Coffee.
Noah operates a flagship in the SoHo district of Manhattan as well as a smaller location in the Hamptons. “We are excited to open a space in Los Angeles big enough to encompass all aspects of the Noah brand. The concept of the store will feel more like a community space than a traditional shop,” said Noah cofounders Brendon Babenzien and his wife, Estelle Bailey-Babenzien, in a statement. “Inspired by New York loft living, our newest Noah location in L.A. expands upon what we already represent: a space big enough to host friends for events, dinners, screenings and shows, as well as a wider product offering.”
The store will be selling designer vintage furniture, lifestyle accessories and art as well as T-shirts, shirts, sweatshirts, pants, denim and suits.
Brendon Babenzien was the former creative director for streetwear brand Supreme and is the creative director for men’s at J. Crew. He and his wife started Noah as an environmentally conscious brand and donate 1 percent of annual sales to various environmental nonprofits.