The Djokovics dressed up to the nines for the 2024 Laureus World Sports Awards on Monday in Madrid.
Novak Djokovic walked the red carpet with his wife, Jelena Djokovic, in coordinated style. The tennis superstar donned a black tuxedo with satin lapels, a matching bow tie and shiny patent leather shoes. Jelena kept it classic in a black strapless dress with a flared skirt and pockets for a modern touch. She accessorized with diamond necklace, earrings and rings.
During the ceremony, Tom Brady presented Novak with the Sportsman of the Year award, marking the Serbian’s fifth time receiving the honor, which he had previously earned in 2013, 2015, 2016 and 2019. The award recognized his standout performance throughout 2023 when Novak won majors at the Australian Open, Roland Garros and the U.S. Open.
“The Laureus Awards are so special because they represent recognition from the 69 world-class athletes who make up the Laureus World Sports Academy. To earn the votes of my sporting heroes is what makes these awards so coveted in all of sport,” Novak said in his speech.
Novak Djokovic is an ambassador for many brands, including Lacoste, Asics, Montblanc, NetJets, Peugeot and Head. He signed with Lacoste in 2017. In the summer of 2021, the brand extended the on-court apparel sponsorship deal until 2025.
Jelena is known for embracing high-fashion labels while accompanying her husband to sporting events. In 2023, she was seen in ensembles from Gucci, Louis Vuitton and Self-Portrait. Jelena is also the president of the Novak Foundation, which was launched in 2007 with the goal of helping educate children in Serbia, specifically making sure they get to kindergarten.
Other winners of the 25th Laureus World Sports Awards include Jude Bellingham and Simone Biles. See the complete list below.
Laureus World Sports Awards 2024 Winners:
- World Sportswoman of the Year: Aitana Bonmati
- World Sportsman of the Year: Novak Djokovic
- World Team of the Year: Spain Women’s Football Team
- World Breakthrough of the Year: Jude Bellingham
- World Comeback of the Year: Simone Biles
- World Sportsperson of the Year with a Disability: Diede de Groot
- World Action Sportsperson of the Year: Arisa Trew
- Laureus Sport for Good: Rafa Nadal Foundation