“Off Campus” star Belmont Cameli is back with Reebok for the athletic brand’s fall 2026 campaign.
For the new creative, Cameli fronts Reebok’s Classics campaign as part of the brand’s “Born Classic. Worn for Life.” platform, which aims to celebrate the intersection of timeless style, individuality and self-expression.
Set against a dance-inspired backdrop, the campaign is centered around movement and the idea of finding your own rhythm, with Cameli bringing his personal style to some of Reebok’s most recognizable Classics silhouettes like the Workout Plus, Club C 85 Vintage and the Ex-O-Fit Hi sneaker models.
Reebok’s fall 2026 campaign starring Cameli marks the next chapter of the actor’s multi-season partnership with the Authentic Brands Group-owned athletic company following his appointment as a global brand ambassador in June.
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At the time of the partnership’s reveal, Reebok said it wanted to work with Cameli for “his effortless blend of sport, street, and personal style,” and added that the actor “represented a new generation of talent shaping modern style through individuality and authenticity.”
“Partnering with Reebok was a natural fit,” Cameli said in a June statement. “The Reebok Classics have been my go-to sneaker for years, they’re cool, easy to wear, and only get better with time.”
Cameli, one of the breakout stars from Amazon Prime Video’s hit romance series “Off Campus,” teased the new partnership days before it was officially announced when he was spotted wearing a pair of Reebok‘s Club C 85 Vintage sneakers in Los Angeles.
Aside from “Off Campus,” Cameli’s other acting credits include roles in the Netflix film “Along for the Ride” and Peacock’s “Saved by the Bell” reboot series, among other projects.
Reebok’s latest campaign comes one month after the company revealed that Hilary Duff had joined the fold as a brand ambassador. To launch the news, the popular singer, actress and entrepreneur appeared in Reebok’s “Unfiltered & Unstoppable” campaign, which the company said was “designed to highlight active and lifestyle products centered around movement, comfort and confidence.”
“I’m excited to partner with Reebok, a brand that has always embraced originality and individuality,” Duff said in a statement in August. “To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”
Other notable campaign talent signed to Reebok includes Karol G, PartyNextDoor, Destroy Lonely, Angel Reese, Julian Edelman and a range of emerging artists, influencers and tastemakers.
