LONDON — Burberry Beauty’s Her fragrance has found its next face in the British musician Olivia Dean.
The 26-year-old will star in the brand’s beauty campaign scheduled for January 2026.
“It’s a brand that I’ve always been a fan of and I can’t really believe it,” said Dean in an interview at Claridge’s hotel.
“It’s all first [doing something like this]. Burberry at its core is a quintessentially British brand. It’s both iconic and sophisticated, but feels really fresh right now, which is something I’m striving for in my brand and artistry — a modern timelessness.”
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Burberry Beauty’s Her fragrance also has strong links to London, which Dean found an emotional connection with as its her hometown.
“Burberry is so rooted in London and it feels like a perfect match,” she added.
The fragrance is described as “Effortlessly stylish, energetic, optimistic, adventurous and bold — the spirit of Her, captured in London — a beautiful, bustling, creative metropolis, eclectic and full of life” on the brand’s website.
Dean recalls growing up with Burberry’s signature checks plastered around the city.
“My first visceral memory of Burberry is going to the [fall 2024 show] and Naomi Campbell walked out, I just remember just being like, ‘Oh my god, this is the most beautiful woman I’ve ever seen.’ She had this long, gorgeous weave and I had full body goosebumps,” she adds.
The musician’s interest in fashion and beauty has been a gradual development throughout her career.
Being on stage, she feels glamour is an integral part of showmanship. “Sometimes [fashion and beauty] can feel quite unattainable. When I was younger, I was way more into my music and instruments. Now, I feel like beauty, fashion and music go completely hand in hand,” Dean said.
The Supremes, Diana Ross, the Motown era and ‘60s fashion have informed her sense of style.
“[I like to] have fun and play with clothes — especially on stage. [I want to] bring glamour — if people are coming to a show, I want them to feel like it’s a show,” Dean said.
She works with the stylist Simone Beyene and for her “Across the Atlantic” tour across North America she wore pieces from Louis Vuitton, Alexander McQueen, Erdem, Coperni and Jimmy Choo.
In the music video for her third single “Man I Need” from her upcoming album “The Art of Loving,” out on Sept. 26, she wears a slipdress from Conner Ives with tassels with Manolo Blahnik heels and Cartier jewelry.
Dean’s sophomore album is an exploration of love and what it means.
“It’s a response to Bell Hooks’ ‘All About Love’ and thinking about love as a practice rather than a feeling and how it’s impacted me in the last two years. [I] ended up coming to the conclusion that separately from romantic love, love exists in so many parts of your life — you don’t need to put all the focus in one place, love can be in friendships and in yourself. It’s an album about healing and my take on love and what it’s taught me,” she said.
Love is a subject that Dean continues to be fascinated by.
