On has signed the No. 1 padel player in the world Arturo Coello to its roster of athletes as the company is set to expand its presence in racket sports.
As part of the new partnership, Coello will work directly with On’s product development team in Switzerland in the coming months, with the aim of “providing ongoing, detailed insights to engineer footwear specifically designed to the unique demands of the padel court,” the company said.
On’s first padel-specific footwear products, developed in collaboration with Coello, are expected to be available for consumers in summer 2027.
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Feliciano Robayna, head of athlete management for tennis at On, said in a statement that this partnership is “far more than a simple endorsement” and marks the beginning of a “deep collaboration.”
“Arturo’s in-depth technical feedback has already proven invaluable, and we are excited to work with him to develop products that bring On’s unique mix of performance, cutting-edge innovation, and functional style to the demands of this fast-expanding sport,” Robayna noted.
Coello’s padel journey began at the age of seven, on the courts of his hometown of Mojados, Spain. Initially splitting between padel, tennis, and football, he fully committed to the sport at 16 and rose quickly through the youth ranks. That early dedication, combined with extraordinary talent and height, led to his professional debut in 2019 and his rapid ascent to global elite status.
At just 21, Coello became the youngest player ever to reach the World No.1 ranking. In partnership with Agustín Tapia, he achieved a historic 47-match winning streak. The duo has amassed more than 37 major titles across professional tours, breaking previous records.
“I’m incredibly proud to partner with On as their first padel player athlete,” Coello said. “The brand is already pushing fresh ideas onto the court, and I am excited to work with its innovation team to help shape the next generation of performance shoes. By combining my experience with On’s technology, we can create products that elevate the sport and help athletes at every level perform at their best.”
The news comes as On continues its earnings winning streak.
In November, the Swiss athletic company reported adjusted net income in the third quarter of fiscal 2025 nearly tripled to 142 million Swiss francs from 50 million Swiss francs in the prior year on a 24.9 percent sales gain, or 34.5 percent on a constant currency basis, to 794.4 million Swiss francs. Adjusted earnings per share were 0.36 Swiss francs, up from 0.09 Swiss francs in the prior year.
