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Looking for a little beauty-shopping intel? We’ve got you. Amazon has a list of bestselling hair, skin-care, and makeup products that gets updated on the reg. It showcases the top 100 products users shop for, aka the ones that have garnered thousands of five-star reviews, get reordered constantly, and go viral on TikTok. Clearly, it’s the perfect place to find some inspiration for a beauty refresh, so we dove into this list of bestsellers, reading through the reviews and compiling rave reviews from our editors to recommend the 20 favorites we can’t recommend enough.

Whether you’re looking for the best toner for acne-prone skin, a face sunscreen that won’t cause breakouts, or a blow-dryer brush that fakes the look of a blowout from home, it’s easy to see why customers love these and buy them time and time again. Keep reading to shop our 20 favorite bestselling beauty products from Amazon worth coveting in 2024.

– Additional reporting by Marisa Petrarca