Husband-and-wife design duo Pedro Andrade and Paula Kim sought to make good on their promise of a “laboratory for innovation, technology, and sustainability” for the Paris debut of their four-year-old label, playing on the juxtaposition of traditional crafts from their homeland of Brazil and innovations.
While oddly-timed strobe effects and lighting changes made it difficult to take in details as models ambled past, the pair’s knack for layering well-built smart takes on utilitarian classics shone through.
A short blouson came paired with straight trousers with a stone-embroidered overskirt. A cream suit was detailed with fuzzy orange seaming at the shoulder and curving down the front of the leg. A tracksuit came with a delicate embroidery draped along the shoulder line. There were also experiments such as a sumptuous A-line coat that had a backpack built into its back.
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Patterns embossed on the surface of coats and tunics evoked macro photography shots of cells and other microscopic organic elements.
One feature that flashed by was the use of textiles featuring QR codes visible under UV light that offered traceability information through blockchain-stored data, a project developed with Brazilian traceability-focused start-up R-Inove.
Andrade and Kim also mentioned the use of microbial biopigments, which use native bacterial to replace conventional options and produce no waste during the dyeing process, through a collaboration with Ailton Pereira, a biotechnology expert who founded startup Aiper.
Those helped create an intriguing picture that will be worth taking a second look at.
