Pacsun continues to support the Rare Impact Fund, the youth mental health organization founded by Selena Gomez, through its Rare DNM Edit.
On Tuesday, the specialty fashion retailer rooted in youth culture launched its sixth Rare DNM Edit collection in time for back-to-school.
The new collection focuses on six versatile denim styles “designed to take students from the classroom to weekends and everywhere in between.” The collection includes baggy shorts, baggy jeans, a cuffed denim mini skirt, an embossed zipper jacket and a denim tote.
The Rare DNM Edit is now available at select Pacsun stores and online. It retails for $55-$125. As with previous collections, 10 percent of the sales from each Rare DNM Edit style purchased go to the Rare Impact Fund, up to a maximum donation of $300,000.
Since launching in November 2024, the partnership between Pacsun and the Rare Impact Fund has generated over $2 million to support youth mental health through customer contributions, product sales and partnership initiatives.
The retailer said the collaboration demonstrates the power of fashion to drive meaningful impact. It is also another example of how Pacsun aligns with young consumers.
“What started as a collaboration has grown into one of the most meaningful partnerships for Pacsun,” said Brieane Olson, Pacsun CEO. “Together with the Rare Impact Fund and our community, we’ve helped raise over $2 million to support youth mental health, proving that fashion can be a catalyst for something much bigger than what we wear. As students head back to school, we’re proud to continue creating products that inspire confidence while supporting a cause that matters deeply to our customers and our brand.”
The Rare Impact Fund was founded in 2020. One percent of all Rare Beauty by Selena Gomez sales are donated to the fund. Additional funds are raised through philanthropic foundations, individuals and corporate partners such as Pacsun.
“Every young person deserves to start the school year knowing they have someone in their corner,” said Elyse Cohen, president of the Rare Impact Fund and chief impact officer at Rare Beauty. “We’re so grateful for this partnership with Pacsun because it continues to meet young people where they are—using fashion as a way to spark conversations around mental health while helping expand access to critical resources. We’re incredibly proud of what we’ve accomplished together and excited to continue building on that impact.”
