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Paige Lorenze is the kind of designer who makes nostalgia feel fresh, comfy, and completely wearable. Raised between Vermont and Connecticut, she launched her clothing and accessory brand, Dairy Boy, as an extension of her lifestyle – it’s thoughtful, cozy, and grounded in Americana. “[Dairy Boy is] a love letter to my roots and the small-town American traditions that shaped me,” she tells Popsugar. Lorenze has always been drawn to the slower, simpler moments – the kind that feel like home – and you can feel that in every detail of her brand, from the timeless pieces to the little touches that make them feel personal.

This year is a big one for Lorenze and Dairy Boy: she’s debuting the brand’s first cashmere collection, available Oct. 9. “It feels like such a huge and exciting milestone,” she says. Done in rich colors and bold stripes, these pieces are elevated yet effortless, a perfect example of Lorenze’s approach to style. She sees a big return to heritage-inspired fashion and design, but she’s quick to point out that her brand is doing it differently. “While many brands are leaning into the look of it, I feel like Dairy Boy is one of the only ones creating truly special pieces that remain accessible,” Lorenze explains.

Lorenze’s creativity doesn’t stop at clothes. This summer, she revived a local farm stand in Connecticut, turning it into a community hub that’s about more than just shopping – it’s about slowing down and connecting with others. She’s also working on Lorenze, a sunglasses brand that’s chic, effortless, and very her. Even on an off-duty day, Lorenze is all about the simple joys: “I’d spend it at home in Connecticut with my fiancé [Tommy Paul], going for a walk near the water, making a big breakfast, working in the garden, and going horseback riding.”

Lorenze proves that style doesn’t have to be complicated, and the same goes for the things she surrounds herself with. From morning coffee to wardrobe splurges, her personal favorite products reflect that easygoing, grounded style. Ahead, Lorenze shares the products and rituals she can’t live without.