Palm Angels, the luxury streetwear brand acquired by Bluestar Alliance in February 2025, will introduce Play Palm Angels, a lifestyle label designed to bring a more direct, accessible and street-driven expression of the Palm Angels universe to consumers around the world.
Launching for fall 2026, Play Palm Angels will span ready-to-wear and accessories for women and men. It will include T-shirts, fleece, fashion tops, tracksuits, dresses, skirts, shorts, denim outerwear and accessories, starting with hats. Ts and fleece are expected to be the largest categories.
The launch focuses on the U.S. market through a targeted network of partners including Pacsun, Hibbett, DTLR, Shoe Palace, nordstrom.com, and the brand’s own e-commerce channel before expanding into key international markets. Prices on the first collection range from from $45 to $250. Specifically, fashion tops start at $45, Ts are $60 to $80, fleece is $100 to $150 and outerwear is $250. The line is manufactured in Asia.
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Sixty percent of the collection is men’s and 40 percent is women’s.
“Palm Angels has established a powerful foundation within the luxury and streetwear landscape, and Play Palm Angels creates an opportunity to extend that universe, connect with new communities and continue evolving the brand in meaningful ways,” said Joseph Gabbay, chief executive officer of Bluestar Alliance.
“Play Palm Angels was created with a global mindset from day one,” said Shalom Saban, CEO of Sportlux, Play Palm Angels’ international operating partner. “Our ambition is to establish a culturally relevant brand that resonates across regions and communities. Together with our partners, we look forward to introducing Play Palm Angels to a new audience while building a brand defined by energy, creativity and authenticity.”
While Play will offer a more graphic-driven, playful and accessible positioning, Palm Angels will move toward a more mature expression, with a stronger focus on design, craftsmanship, product details and overall sophistication, said Ralph Gindi, chief operating officer of Bluestar Alliance.
Begun in 2015, Palm Angels has rapidly become a global leader in blending luxury fashion with street culture. Known for its distinctive aesthetic that merges American skate culture with Italian craftsmanship, the brand has garnered a loyal following and significant influence within the fashion world.
