Disney and Pandora have reunited for a limited-edition collection of lab-grown diamonds inspired by Disney princesses. The collection also marks the first yearlong campaign, styled by creative director Harry Lambert, featuring seasonal releases on Pandora‘s official website and at Disney Parks.
“Working with Disney on a project like this, together with Pandora and inspired by Disney Princess characters, is honestly a dream come true,” Lambert told WWD via statement. “I get to combine the things I love most: fashion, storytelling and collaborating with a brand like Pandora that brings such craftsmanship and emotion to every piece.”
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The campaign and collection kick off with a charm inspired by Disney’s “Cinderella.” Along with beloved Disney princesses, the collection includes an homage to a memorable Disney villain. Three charms will be sold exclusively at Disney Parks.
Each diamond used in the collection is grown, cut and polished using 100 percent renewable energy and set in 100 percent recycled silver and gold, continuing Pandora’s commitment to sustainability. The Danish jewelry manufacturer and retailer previously announced its goal to reduce its CO2 emissions, water usage and other environmental impacts by sourcing from recycled materials and producing lab-grown pieces.
“Disney Princess is one of the most influential brands, inspiring generations of audiences through unforgettable stories of bravery and self-discovery,” Liz Shortreed, senior vice president of Disney Consumer Products, said in a statement. “By combining its timeless magic with Pandora’s craftsmanship, we’ve created a collection that connects with fans and empowers them to celebrate their favorite characters in unique, meaningful ways.”
Disney and Pandora previously collaborated on a 2015 venture, featuring Mickey Mouse and Minnie Mouse designs. Along with the new princess collection, Pandora features a string of Disney-inspired charms, rings and necklaces, among other jewelry pieces via the brand’s official website, inspired by characters like Stitch from 2002’s “Lilo & Stitch,” “Frozen” characters and jewelry from classics like “Dumbo” and “Alice in Wonderland.”
