Paris Hilton made a dazzling entrance at a launch party celebrating her new collaboration with Tan-Luxe. The heiress, DJ and entrepreneur has revealed The Future ($49), a self tanner for body. Out now, The Future is available to shop at Ulta Beauty stores and online.
For the occasion, Hilton wore a cutout Bronx and Banco dress from the Australian label’s fall 2024 collection, which debuted at New York Fashion Week in February. She accessorized with a pair of neon pumps and shield sunglasses, completing her look with a clutch baring her trademark catchphrase, “Sliving” — a portmanteau of “slay” and “living.” Guests were encouraged to arrive in pink attire.
The Future is made with Tan-Luxe’s new Triple Tan+ technology. The glycerin and erythrulose blend boasts 10 days of use from a single application, according to the brand. Its scent, named Pink Sands, was developed by Hilton — it features notes of of cassis, violet and white leather.
Hilton was one of the first celebrities to put spray tanning on the map. “So many trends I started were done in an organic, real way. They were just things I loved,” she told WWD. “My mom always taught me to stay out of the sun, and that’s why I discovered spray tans. Now, we have a product that has such a beautiful color, really works and is like putting on skin care that makes you tan.”
Hilton was a fan of Tan-Luxe products before she was approached to collaborate with the brand.
“I’m an expert on getting tanned, but Tan-Luxe are the experts in tanning products,” she said. “We put our creative minds together to come up with what we think is the future of tanning.”
