Peserico, the Italian luxury clothing brand, has arrived on Madison Avenue in Manhattan.
Located at 783 Madison Avenue, the 1,722-square-foot store represents Peserico’s 10th store in the U.S., where it also has three outlets and 23 corners at Bloomingdale’s. It is also sold at Neiman Marcus.
Riccardo Peruffo, chief executive officer of Peserico, said, “The new space is not merely a boutique, but a setting where the customer can immerse themselves in a unique experience and feel as at ease as if they were in the comfort of their own home.”
Upon entering the Madison Avenue boutique, one is greeted with floors and walls clad in Asiago white marble. Spanning two floors, on the ground level, the Asiago pink marble flooring extends like a carpet, adding a touch of color to the environment. The staircase is adorned with steel finishes and integrates with the pink marble wall that accompanies it.
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The walls and ceilings are in textured beige tones and create a warm and inviting atmosphere, illuminated by diffused lighting.
The boutique showcases the women’s, Aurea, and men’s collections.
Last month Perserico opened a store in Boston at 73 Newbury Street.
Perfuffo described the Perserico customer as “a sophisticated and elegant person who values high-quality craftsmanship and timeless style.”
“They appreciate attention to details, luxurious fabrics, and versatile pieces that offer both comfort and sophistication,” he said. He anticipates that bestsellers will be the Aurea Collection, which is dedicated to special occasions.
He said the brand looks to expand its presence in established and luxury markets in the near future, and looks to open new stores in key global fashion cities.
“In the meantime, we are also planning to further strengthen the e-commerce offering, offering an elevated online shopping experience that reflects the same level of quality and craftsmanship as our physical stores,” said Peruffo.
