Count Peter Millar as the latest brand to get into the hospitality space.
The Raleigh, N.C.-based company has partnered with Omni Hotels & Resorts to create Peter Millar suites at two of its properties.
This marks the first designer collaboration for Omni as well as Peter Millar’s entry into hospitality.
The custom branded suites will be at the Omni La Costa Resort & Spa in Carlsbad, Calif., and the Omni PGA Frisco Resort & Spa in Frisco, Texas. Both will debut this month.
Each suite will feature exclusive cashmere blankets inspired by Peter Millar’s early sweater designs, custom pool table felt in a plaid print, Phillip Jeffries’ Rivets wallcoverings with chrome accents as a nod to denim hardware, branded bathrobes and golf bags, putting greens and a Transparent turntable and speaker paired with albums and curated playlists inspired by the brand. Ratio Eight coffee machines will feature a special Peter Millar blend from Black & White Coffee Roasters of Raleigh.
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That same coffee blend will also be featured at the first Peter Millar Coffee Shop in the Omni Raleigh Hotel, which is slated to open in late 2027. The custom Peter Millar medium-dark roast blend is described as a balanced blend of mixed berries and chocolate.
“This partnership reflects the exciting union of two brands built on the foundations of heritage, quality and timeless style,” said Michael Innocentin, chief marketing officer at Omni Hotels & Resorts. “Together, we’re bringing new inspiration to the guest experience, grounded in our shared commitment to thoughtful design, refined comfort and authentic hospitality.”
“We’re very excited to partner with Omni, which we saw as a natural fit from the beginning based on our shared values and aesthetics. It’s a great opportunity to express our brand vision beyond our normal scope, and to further our impact in our home city of Raleigh,” said Paul Nugent, chief marketing officer at Peter Millar.
“The Peter Millar Suites are designed to immerse guests in an experience that celebrates the brand’s refined details and craftsmanship,” said Laura McKoy, chief creative officer at Omni Hotels & Resorts. “Every texture, material and detail was carefully chosen to reflect a sense of timeless style and authentic luxury, creating moments that feel both elevated and effortlessly inviting.”
She added that her company “approached the suites from a very distinct point of view, designing them as a full expression of the Peter Millar lifestyle and not just a branded space. We set out to create something that feels personal and intentionally subtle, where guests can discover the design in their own way rather than have it defined for them.”
“Working with Omni has been a wonderful creative exploration for our team. We’re always looking at the world around us for inspiration, and have a real passion for hospitality, food and drink,” said Jason Cater, chief creative officer at Peter Millar. “This partnership has given us an exciting new avenue to express the classic aesthetic and commitment to craftsmanship that have always defined our designs.”
Cater said that guests who stay in the branded suites can purchase a selection of lifestyle products including a golf bag and the custom blanket at the resort or on the Peter Millar website. In addition, the Peter Millar robes that are exclusive to the suites will be available for purchase.
Beyond that, the company’s move into hospitality may expand going forward. “As our partnership with Omni grows, we will explore additional product offerings related to the hospitality experience,” Cater said.
Omni operates more than 50 hotels and resorts in North America, many of which include golf courses and spas. It is the official hotel of the PGA Tour and PGA of America.
Innocentin said that there may be opportunities for the two to collaborate at other properties as well. “We see this as the beginning of a meaningful partnership and look forward to building on it over time,” he said.
Peter Millar, a division of Richemont SA, is celebrating its 25th anniversary this year. The brand has a strong history in golfwear but also offers full men’s and women’s lifestyle collections.
