Pharrell Williams’ Humanrace brand has collaborated with Lego on skincare and T-shirts inspired by the iconic collectibles to mark the release of “Piece by Piece,” a movie that traces the life and career of American singer-songwriter through Lego animation.
The limited-edition Skincare Routine Pack Three-Minute Facial embraces the Lego brand’s classic colors, transforming Humanrace’s signature green bottles into Lego’s red, blue, green and yellow colorways that encapsulate Humanrace’s formulations. It launched exclusively at Humanrace.com and Kith on Oct. 11 to coincide with the US film’s release date; on Thursday it will be available at Selfridges.
Williams’s dermatologist, Elena Jones, MD, collaborated on the product formulation, which includes a Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream. The skincare pack’s products are vegan and fragrance-free, and come in a sustainable refill system. According to the brand, the products were engineered to deliver optimal exfoliation and hydration to support lasting skin health. The Three-Minute Facial retails at $120.
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The skincare capsule with Lego comes on the heels of Humanrace’s collaboration with Dover Street Market. “We approached this second collaboration with the idea of building blocks — both in skincare and with Lego,” said Rachel Muscat, CEO and co-founder. “Just as Lego bricks come together to create something lasting, your skincare routine builds the foundation for long-term skin health.”
In addition to the Routine Pack, Humanrace has collaborated with L.A.-based brand Not/Applicable on Lego T-shirts that are screen-printed with Humanrace’s logo. The limited-edition pieces are available at Selfridges and Humanrace.com on Oct. 17. Prices will range from $110 to $150.
Last August, Williams’ Humanrace brand took inspiration from water and tennis for a limited-edition apparel collaboration with Evian that was timed for the U.S. Open. “I love tennis because I actually suck [at it].…I do love the clothes, especially the late ’70s and the ’80s, super inspired by that,” Williams told WWD by phone. Arthur Ashe happens to be from Virginia. I channel him a lot with fashion.”
