Pottery Barn Kids, a portfolio brand of Williams-Sonoma Inc. is joining forces with Aerin, the luxury lifestyle brand from Aerin Lauder.
Available Thursday exclusively at Pottery Barn Kids, the collection includes baby gifts, decor, nursery textiles and furniture crafted in Aerin’s signature style. The nursery collection features a delicate antique carousel design and illustrated animals inspired by Lauder’s personal love of classic and whimsical motifs.
Among the items in the collection are a baby quilt, crib fitted sheet, swivel recliner, wavy shelves, and a silver first-year frame. Prices range from $29 to $1,099.
The collection was influenced by the design elements Lauder included in her boys’ rooms when they were young, she said. Lauder is the founder of Aerin, and granddaughter of Estée Lauder Cos. founder Estée Lauder.
A few of Lauder’s favorite pieces include the giraffe rocker, carousel snow globe and porcelain feeding gift set.
“We are thrilled to bring the exquisite taste of Aerin Lauder into nursery for the first time,” said Jennifer Kellor, president, Pottery Barn Kids. “Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless decor is rooted in Aerin’s signature style and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for.”
“There is nothing I love more than being a mother to my two boys, which made this collection even more special,” said Lauder. “It was an honor to work with Pottery Barn Kids on a collection created with elements of classic, whimsical design and the pieces I remember enjoying most with my own children. The Aerin for Pottery Barn Kids collection is beautiful, unique and can be cherished for years to come.”
Aerin, which runs the gamut from home decor, tabletop and bar to fashion, beauty and candles, launched in 2012 and is available in 40 countries globally. It is owned by the Estée Lauder Cos.
