MILAN — In keeping with their intellectual take on fashion and cinematic references, Prada’s co-creative directors Miuccia Prada and Raf Simons are spotlighting individual personality in their spring 2024 women’s and men’s ad campaign, featuring a range of 40-plus portraits lensed by Willy Vanderperre.
The use of cinematic light reminding viewers of candid Polaroids against grayish and beige backdrops serves the purpose of “amplifying a dichotomy between the notion of the singular and the collective,” the company said in a statement.
“These portraits are at once individual and part of a larger body of work. They reflect both the procession of the fashion show itself, and a wider dialogue with fashion as both badge of belonging and marker of personality,” the statement continued.
The campaign features up-and-coming models and talents, as well as known faces, from Lexi Boling, Mica Argañaraz and Julia Nobis to Eliza Petersen, Sascha Rajasalu, and Ajah Angau.
The men’s cohort of newcomers to Prada campaigns is led by Grammy-nominated Australian singer, songwriter and actor Troye Sivan, who has frequently sported Prada gear on- and off-duty. For example, he attended the spring 2024 menswear fashion show last June donning a pair of baggy white shorts and a brown tank top.
After gaining popularity as a singer on YouTube and in Australian TV shows, including three editions of the Channel Seven Perth Telethon, Sivan signed with EMI Australia in 2013 and released a five-song EP, titled “Trxye” a year later. As negotiations with the label were undergoing, he publicly came out as gay with a YouTube video and has since cemented his reputation as an LGBTQIA+ icon. Last fall Sivan released his third studio album, titled “Something to Give Each Other,” led by the single “Rush,” which was charted on the Billboard Hot 100 and gained him his first Grammy Award nominations, one for Best Pop Dance Recording and another for Best Music Video.
Also in 2023, Sivan’s prolific acting career landed him a role in the hit HBO series “The Idol.” He had previously portrayed the younger Wolverine in the Marvel Comics’ movie “X-Men Origins: Wolverine” and starred in a supporting acting role in “Boy Erased,” the Joel Edgerton-directed biographical drama from 2018 that featured a song by Sivan, “Revelation,” as part of its soundtrack. The song was nominated for the Best Original Song at the 76th Golden Globe Awards.
Other talents featuring in the men’s Prada campaign include Harris Dickinson and Kelvin Harrison Jr., who both attended Prada shows last year. The former was nominated for the BAFTA Rising Star award in 2022, after landing hit roles, including that of main character Carl in the Palme D’or-winning and Academy Award-nominated movie “Triangle of Sadness,” a satirical black comedy written and directed by Ruben Östlund. Dickinson began his career in Eliza Hitman’s “Beach Rats” movie from 2017.
The New Orleans-native actor Harrison Jr. began his career with small roles in the 2013 movies “Ender’s Game” and “12 Years a Slave.” His breakthrough performance came as Travis in the 2017 horror film “It Comes at Night,” followed, two years later, by starring roles in “Luce” and “Waves.” The latter gained him the Best Breakthrough Performance prize at the 2019 Hollywood Critics Association Film Awards, followed by the Outstanding Performance by a Cast in a Motion Picture recognition at the 2020 Screen Actors Guild Awards for his role in the historical legal drama movie “The Trial of the Chicago 7” written and directed by Aaron Sorkin.
Harrison Jr. has been cast to play Martin Luther King Jr. in “Genius: MLK/X” and as Scar in Disney’s upcoming live action “Mufasa,” a prequel to “The Lion King,” both due to be released in 2024.
