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Pride Month originated in 1999, when President Bill Clinton declared through federal proclamation that every June in America will be recognized as “Gay and Lesbian Pride Month.” “I encourage all Americans to observe this month with appropriate programs, ceremonies, and activities that celebrate our diversity, and to remember throughout the year the gay and lesbian Americans whose many and varied contributions have enriched our national life,” Clinton said. Pride Month was later expanded by President Barack Obama and President Joe Biden with the additions of other queer identities.
Throughout Pride Month’s iterations, brands have amplified messaging in products and campaigns as a way to celebrate the community’s ongoing advancements toward equality, protections and inclusion. In recent years, brands have also increased their representation of segments within the queer umbrella, including people of color, gender identities and more.
Here, WWD highlights some of the fashion brands and retailers that are donating to causes that support LGBTQIA+ people and are releasing products with purpose — Pride-themed clothing, beauty, accessories and more with empowering messages.
Check back for updates.
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Levi’s ‘Meet You In the Park’ Pride Collection
Image Credit: Courtesy The Levi’s “Meet You In The Park” Pride collection celebrates queer joy and safe spaces for the LGBTQIA+ community. Drawing inspiration from queer liberation iconography and communal meeting spaces, the collection incorporates historic symbols like the pink triangle, reclaimed in the 1970s as an emblem of resistance and pride. The Levi’s design team collaborated with the Archives of the GLBT Historical Society for an authentic homage to queer history.
Available online and at select Levi’s stores, the collection’s standout pieces include the Pride One Family Trucker jacket, Community Tee and Pride Retro Mesh Tee, which celebrates queer iconography. Additionally, a limited-edition series of embroidered patches and stamps, created in partnership with San Francisco-based tattoo artist José Luis Sanabria, highlights safe expression; they’re available at Levi’s Tailor Shops starting June 1.
Supporting the collection is a campaign featuring country musician Shayne Gottlieb; artist Nora Foss; Malia Spanyol, owner of Mother, a queer bar in San Francisco; Sadyr Diouf, a DJ, producer, model, actor; and Alicia Sadler, a writer, director, producer and art director.
How it supports the LGBTQ+ community: Levi’s supports LGBTQIA+ rights with its annual $100,000 donation to Outright International, a global human rights organization.
Levi’s Pride Essential Cap
Price upon publish date of this article: $40
Levi’s Pride Community Tee
Price upon publish date of this article: $30
Levi’s Pride One Family Trucker Jacket
Price upon publish date of this article: $138
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Converse ‘Proud to Be’ Collection
Image Credit: Converse Converse’s Pride Collection 2025, launched as part of the “Proud to Be” campaign, marks the 11th year of the brand’s celebration of the LGBTQIA+ community. This year, iconic sneakers such as the Chuck Taylor All Star Lift Double Stack, Chuck Taylor All Star XXHi and Chuck 70 are reimagined with vibrant custom details including animal prints and flame motifs, inspired by the diversity of the queer community. Also included are two Pride tees. The collection is available on converse.com.
How it supports the community: Converse affirms year-round support for the LGBTQIA+ community through social impact partnerships. Since 2015, the brand has donated nearly $3.4 million. Charity partners include It Gets Better, The Ali Forney Center, Bagly, The Theatre Offensive, COC Netherlands, Homotopia and Iglyo.
Converse Chuck 70 Pride Shoe
Price upon publish date of this article: $105
Chuck Taylor All Star XXHi Pride Shoe
Price upon publish date of this article: $110
Chuck Taylor All Star Lift Double Stack Platform Pride Shoe
Price upon publish date of this article: $100
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Betsey Johnson Pride Collection
Image Credit: Courtesy The Betsey Johnson Pride Collection 2025 continues its partnership with the Elton John AIDS Foundation (EJAF) with a bold and colorful collection featuring glittering platform heels, vibrant handbags and statement jewelry. The collection is available on betseyjohnson.com.
How it supports the LGBTQ community: The brand will donate $1 per item sold donated to EJAF via the Betsey Johnson x ShoppingGives platform, supporting global efforts to end HIV/AIDS and combat LGBTQ+ stigma. EJAF has raised over $600 million worldwide to support awareness and treatment access for more than 40 million people living with HIV globally.
Betsey Johnson Sidny Rainbow Shoe
Price upon publish date of this article: $109
Betsey Johnson American Pride Wallet
Price upon publish date of this article: $88
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Skullcandy ‘All the Love’ Collection
Image Credit: Courtesy The Skullcandy Pride Collection 2025 celebrates inclusivity with the release of the “All Love” collection, featuring updated rainbow designs for their Dime Evo earbuds ($59.99) and Icon ANC headphones ($109.99). The Dime Evo earbuds offer 36-hour battery life, a clip-on case and noise-canceling fit, while the Icon ANC headphones feature advanced active noise-canceling technology, a 60-hour battery and the Skullcandy Clear Voice Smart Mic. The collection launches on skullcandy.com on May 27.
How it supports the LGBTQ+ community: A portion of proceeds supports the non-profit To Write Love on Her Arms (TWLOHA), funding mental health programs for LGBTQIA+ individuals struggling with depression, addiction, self-injury and suicide. Skullcandy has been a supporter of the organization for more than five years.
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Pair Eyewear’s ‘Love Wins’ Pride Collection
Image Credit: Courtesy Pair Eyewear’s 2025 Love Wins Collection celebrates Pride Month with bold colors, inclusive patterns and 22 new and 23 returning customizable frames. “Since the beginning, Pair has always seen the possibility for eyewear to create a sense of community and belonging through self-expression,” said Sophia Edelstein, co-founder of Pair Eyewear. “It’s more than just eyewear; it’s a celebration of love, acceptance, and the power of embracing diversity.” The collection is available from May 14 to July 3 on paireyewear.com.
How it supports the LGBTQ+ community: For the fifth year, Pair Eyewear will donate 20% of profits to GLSEN, supporting LGBTQ+ inclusion in K–12 schools. The brand has donated more than $200,000 to GLSEN since 2022.
Pair Eyewear The Flawless Bokeh Glasses
Price upon publish date of this article: $25
Pair Eyewear The Pride Party Dots Glasses
Price upon publish date of this article: $25
Pair Eyewear The Everlasting Gradient Glasses
Price upon publish date of this article: $25
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Drink Gems ‘Love Is Love’ Pride Collection
Image Credit: Courtesy Drink Gems’ “Love Is Love” Pride collection celebrates inclusion through vibrant drink markers designed to add a festive a touch to glassware. Featuring a set of eight magnetic bubble heart gems in rainbow hues, the limited-edition collection is available for $24 on drinkgems.com.
How it supports the LGBTQ+ community: The brand is donating 50% of proceeds to The Trevor Project, a leading organization offering life-saving services to LGBTQ+ youth.
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Knockaround x The Trevor Project Pride Collection
Image Credit: Courtesy Knockaround’s Pride Collection 2025 celebrates individuality while supporting LGBTQ+ youth through its ongoing partnership with The Trevor Project. Featuring rainbow-themed sunglasses and vibrant towels, the collection embodies self-expression. Prices range from $10 to $180 on knockaround.com.
How it supports the LGBTQ+ community: The brand is supporting mental health initiatives by donating $5 from every product sold in the collection, up to $50,000, adding to the $160,000 already contributed to The Trevor Project.
Knockaround Loud and Proud Adventure Towel
Price upon publish date of this article: $35
Knockaround Rainbow on My Parade Sunglasses
Price upon publish date of this article: $35
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Puma ‘Equal Love Confederation’ Collection
Image Credit: Puma Puma’s 2025 Pride Collection under the Equal Love Confederation celebrates LGBTQ+ pride with gender-neutral designs inspired by football, Y2K nostalgia and inclusivity. Featuring vibrant apparel and footwear, the collection uses rainbow motifs and terrace-inspired graphics to promote equality and self-expression. It’s available on puma.com.
How it supports the LGBTQ+ community: Puma’s charitable efforts include its longstanding partnership with The Trevor Project, supporting LGBTQIA+ mental health and youth sports inclusivity through initiatives like #REFORMTheLockerRoom. The collection underscores Puma’s commitment to fostering acceptance globally.
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Eyebuydirect Pride 2025
Image Credit: Eyebuydirect Eyebuydirect’s 2025 Pride Collection celebrates unity, empowerment and love with bold, vintage-inspired frames in vibrant rainbow hues. Featuring customizable options and standout styles like “Big Love” and “Shine On,” the collection emphasizes personal expression. Now through June 30, the initiative highlights inclusivity and creativity, teaming up with queer creators to amplify its message. The collection retails for $23-$66 on eyebuydirect.com.
How it supports the community: Partnering with The Trevor Project for the sixth year, the eyewear retailer donates 100 percent of proceeds (up to $25,000) to support LGBTQ+ youth.
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Abercrombie & Fitch Pride Collection 2025
Image Credit: Abercrombie & Fitch Abercrombie & Fitch’s Pride 2025 collection celebrates the LGBTQIA+ community with 15 gender-inclusive pieces and a six-piece capsule for kids. Ranging from $19.95 to $90, the collection supports inclusivity year-round. The capsule is available on abercrombie.com.
How it supports the LGBTQ+ community: To date, Abercrombie has raised over $5 million for The Trevor Project. For Pride 2025, the brand continues its partnership with The Trevor Project, donating $400,000 to the nonprofit organization regardless of sales, reinforcing its commitment to empowering LGBTQIA+ youth.
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Hollister Pride Collection 2025
Image Credit: Hollister In 2025, Hollister’s Pride Collection features 13 gender-neutral pieces priced from $16.95 to $49.95, celebrating inclusivity through vibrant designs and accessories. Since 2017, Hollister’s been a GLSEN partner on collaborations and educational programming and has raised over $5.6 million. The 2025 collection is available on hollister.com.
How it supports the LGBTQ+ community: For 2025, the brand continues its partnership with a $400,000 donation to GLSEN, reinforcing its commitment to creating safe and affirming spaces for LGBTQ youths and promoting cultural awareness through charitable initiatives.
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Saucony x Keith Haring Pride Collection 2025
Image Credit: Keith Haring Foundation. Licensed by Artestar, New York. The Saucony x Keith Haring Pride Collection 2025 pays tribute to Haring’s iconic art celebrating love, community and inclusivity—aligned with Saucony’s mission of empowering movement and connection. The collection features three sneaker styles, including the ProGrid Triumph 4, the Ride 18 and the Shadow 6000 ($145-$175). The Keith Haring x Saucony Pride Collection 2025’s designs are inspired by the late artist’s vibrant style, featuring colorful designs and his signatures, like the iconic “Love” tag graphic. The collection is available on saucony.com.
How it supports the LGBTQ+ community: The collection honors the legacy of Haring’s activism with permission from the Haring Studio and Artestar. Haring, a social activist, used street art to bring attention to the AIDS crisis, racism and more throughout the 1980s.
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JanSport Pride and Mental Health Awareness Month Collection 2025
Image Credit: JanSport JanSport’s 2025 Affirmation Pride Collection honors Mental Health Awareness and Pride Month with designs featuring positive affirmations to support the mental well-being of LGBTQ+ youth. The line incorporates positive affirmations, including “You Are Loved,” along with illustrations of rainbows and hearts, designed in collaboration with creators Jae Matthiesen, Dakota Wright and more. The collection is available on jansport.com.
How it supports the LGBTQ+ community: The brand continues its year-round support of over The Trevor Project, which offers support services to LGBTQ+ youth. For the past five years, the brand has donated more than $250,000 to the organization.
