Have you heard of Nortiv 8?
This rugged shoe brand is built for the outdoors, with water shoes, snow boots, hiking, combat and work boots among its key items. And for the past year, the label has resonated strongly with U.S. TikTok shoppers.
New data from Charm Io shows Nortiv 8 as the fastest growing shoe brand — at up more than 1,200 percent to $9.5 million in sales from July 2025 to June 2016, versus sales of just $697,361 in the period from July 2024 to June 2025.
In second place was QVC‘s shoe shop — sales for the same period grew almost as much as Nortiv 8’s did, reaching $21.4 million from $1.6 million in the year-ago period.
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In the prior quarter year-over-year figures, QVC’s shoe shop led the way for fastest growth in sales, jumping more than 1,600 percent to $14.1 million during the April 2025 to March 2026 period from $808,921 in the same year-ago period from April 2024 to March 2025.
Also in that tabulation, Nortiv 8 was not on the top 10 list. That change could be due to better marketing, growing social media awareness or just the shift in seasonal shopping trends moving from quarter to quarter.
In third place is Shoebacca, an Irving, Tex.-based online off-price shoe e-tailer. Sales at Shoebacca grew 704.1 percent to $15.7 million from $1.95 million a year ago. Also on the list in fourth place is Steve Madden, which saw U.S. TikToc sales up 697.4 percent to $4.5 million from $559,508. Rounding out the top five was Texas Boot Ranch, up 469.8 percent to $3.2 million from $568,000.
Hey Dude, which was in third place in the prior year-over-year quarter from April 2025 to March 2026 after growing 277.65 percent, still grew in the current quarter’s analysis, but growth has slowed to 175.9 percent to $37.5 million from $13.6 million a year ago. And its sibling Crocs didn’t make the top ten in the current quarterly data feed.
When Crocs Inc. posted first quarter earnings — net income down 14.1 percent to $137.6 million on a 1.7 percent revenue slide to $921.5 million — that were better than expected, it also raised full-year guidance to reflect the quarter’s results.
But investors weren’t too keen on its second quarter guidance, which forecasted revenue down slightly versus year-ago levels. Crocs brand was guided to up 1 percent to 3 percent, and Hey Dude expected at down 12 percent to down 14 percent. The company also said revenue for the year will be slightly more from international operations than North America.
