Rebecca Taylor will open a flagship in New York on Wednesday at 123 Watts Street in Tribeca.
The flagship marks a new chapter for the brand as it expands its direct-to-consumer presence. The 1,250-square-foot space is designed to immerse customers in the brand’s world, fusing elevated craftsmanship with an intimate, boutique-like setting.
Taylor’s neighbors in the TriBeCa neighborhood are such stores as La Garconne, Nili Lotan, Cynthia Rowley, Jenni Kayne, Elyse Walker and West Side.
The Ramani Group purchased the intellectual property of the Rebecca Taylor name from Vince Holding Corp. in December 2022.
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Anchoring the flagship’s design is a striking installation composed of four Turkish marble slabs each 38 inches x 83 inches weighing 22 pounds, whose natural veining underscores the brand’s commitment to details. The walls, finished in a warm beige with an Intonachino Italian plaster treatment, reflect Taylor’s detail-focused design codes, while lighting by Anthony Dickens and Firmamento Milan elevates the atmosphere. There are Tekio pendant lights in Japanese washi paper casting a sculptural glow across the space, complemented by plisse wall sconces.
The flagship will carry the breadth of Rebecca Taylor collections. Special capsule assortments and exclusive in-store experiences will also be introduced to cultivate community.
“New York has always been central to Rebecca Taylor’s story, and opening our flagship here allows us to celebrate and build our community and share the evolution of the brand,” said Devyani Ramani, chief operating officer of Rebecca Taylor. “We wanted this space to feel like both a home for the Rebecca Taylor woman and a platform for discovery, creativity, and connection.”
The location will house both the boutique and the company’s offices. The space is intentionally designed to connect the retail and brand teams under one roof, ensuring a link between the creative vision and customer experience.
Denim dressing and knitwear are expected to be bestsellers. “As we approach the holidays we think the Selah print pieces (that come in a gorgeous fringe skirt and playful chic suiting) will also be bestsellers,” said Ramani.
The store will highlight the fall ’25 collection that features sportswear, ready-to-wear, daytime, eveningwear and outerwear. Tops range from $195 to $450, dresses are $395 to $595, and jackets and outerwear go from $595 to $2,995.
In addition to direct-to-consumer, Rebecca Taylor has a marketplace account with Nordstrom.
