Every year, influencers, celebrities and fans flock to Coachella for a three-day celebration of the biggest stars in music. However, the festival is hardly as exclusive as the parties that surround it.
E-tailer Revolve has practically become synonymous with Coachella for its annual shindig, Revolve Festival, which takes place during the first weekend of the festival. Last year, the brand celebrated its 20th anniversary with a scaled-back version of the event, which was no less star-studded than in years past.
Featuring performances from Ice Spice, PinkPantheress and Coi Leray, Revolve Festival garnered thousands of eyes (and likes) across the social mediascape. Virality is one of the event’s main pulls — Revolve Festival’s ubiquitous virtual presence has turned it into the trendiest Coachella pitstop.
Between Instagrammable activations and stunning celebrity attendees, many mistake Revolve Festival and Coachella for the same event; however, they’re actually separate affairs. Throughout weekend one of Coachella, there was a surge in Google searches for “Revolve Festival vs Coachella” and “Is Revolve Festival the same as Coachella.” Ahead, a breakdown of the differences between them.
What is Revolve Festival?
Revolve Festival is an annual party hosted by Revolve, a high-end online retailer known for its selection of boutique brands. The event, which coincides with the first weekend of Coachella, is located near the festival’s venue in Indio, California.
This year’s Revolve Festival takes place in Palm Springs, which is about a 30-minute drive from where Coachella is held. The Merv Griffin Estate in La Quinta has served as the Revolve Festival’s backdrop, but following capacity issues that plagued the event last year, the location was switched in 2023.
Revolve Festival is put on in collaboration with The h.wood Group. The hospitality company owns a bevy of A-list hotspots, including The Nice Guy, Bootsy Bellows and Delilah.
Several companies team up with Revolve to sponsor the annual festival. This year, they’ll include Kendall Jenner’s liquor brand 818 Tequila and Hailey Bieber’s coveted beauty line, Rhode.
Is Revolve Festival Part of Coachella?
Revolve Festival is not affiliated with Coachella or Goldenvoice, the festival’s organizer. Both events include food and beverage booths and live performances, but unlike Coachella, Revolve Festival is free and invite-only. It also features performers that differ from Coachella’s lineup.
Another similarity between the two events is their carnival-inspired attractions. Coachella ticket holders can take a spin on the festival’s famous ferris wheel, while a chair-o-plane ride has repeatedly been a Revolve Festival staple.
Posing for photos is part of the Coachella experience. While Revolve Festival attendees typically appear on a step and repeat, there is no red carpet at Coachella proper. Instead, photographers snap pictures of celebrities and influencers on festival grounds, or they simply post photos of themselves on social media.
Revolve Festival isn’t the only Coachella-adjacent event. Labels like Lucky Brand and Marc Jacobs hosted parties of their own, as did celebrities — Kourtney Kardashian put on the first-ever Camp Poosh to promote her brand, Poosh, and celebrity stylist Rachel Zoe helmed ZOEasis for a seventh year.
What is the Revolve Festival 2024 Lineup?
This year’s Revolve Festival will take place for one day only on Saturday, April 13, with the exact location yet to be announced. T-Pain, Ludacris, Sean Paul, the Ying Yang Twins, Nina Sky, Siobhan Bell and Kim Lee will perform.
Activations at the 2024 Revolve Festival include a photobooth sponsored by Hailey Bieber’s Rhode, while P.F. Flyers will host a “shoot a hoop” competition to win shoes. Sunglasses retailer Quay Australia and suncare brand Supergoop! will also stage pop-ups.
“Revolve Festival is our most sought-after event every year, and we always aim to provide an incredible experience and introduce our community to the best brands, ambassadors, partners and performers,” Michael Mente, Revolve’s cofounder and co-chief executive officer, told WWD. “This year, we’re excited to have Revolve Festival at an iconic venue that will provide an intimate experience while continuing to deliver an unparalleled connection to our community by throwing the best party in the desert.”
Food and beverage partners for the event include Christina Millian and Elizabeth Morrs’ Beignet Box, fast food chain Raising Cane’s and the team behind Family Style Fest, a community-centered food festival, who will curate a menu courtesy of Mr. Charlie’s, Yeastie Boys Bagels and Wanderlust Creamery.
Kendall Jenner’s 818 Tequila will return to pour cocktails, along with Kylie Jenner’s newly launched canned drinks company, Sprinter Vodka Soda. Voss, Red Bull’s Summer Edition Curuba Elderflower and La Croix Sparkling Water will provide nonalcoholic options.
What is the Coachella 2024 Lineup?
This year, Coachella is headlined by Lana Del Rey, Tyler, the Creator and Doja Cat. Other notable artists on the lineup include J Balvin, Peso Pluma, Ice Spice and Sublime.
How Do You Get Invited to Revolve Festival?
Most Revolve Festival attendees are influencers and celebrities. Naturally, many stars who appear at the event — the Kardashians, Emily Ratajkowski and Leonardo DiCaprio, to name a few — also typically attend Coachella. Ticket prices for the music festival range from $549 to $1,069, not including accommodations and parking.
Coachella is an annual music festival that celebrates a wide range of musicians with various concerts, activations and events. Lil Uzi Vert, Grimes and Jon Batiste are among the performers at this year’s event.
