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Affirm announced on Wednesday a new partnership with Revolve Clothing Group to use in the U.S. — the buy now, pay later fintech company will allow consumers to use Affirm to purchase from Revolve’s collections of apparel, footwear, accessories and beauty on Revolve’s website and mobile app.
Affirm now joins similar BNPL Klarna on Revolve, as part of the company’s efforts to give its customers a simple and transparent way to pay over time.
In the upcoming days, Revolve’s U.S. customers can select Affirm when they make their purchases at checkout to complete an eligibility check each time. If approved, customers will then be directed to choose from customized biweekly or monthly payment plan options, with as low as 0 percent APR. After its launch for the U.S. market, Affirm is set to expand to Revolve customers within the U.K. and Canada.
“At Revolve, we’re committed to curating a shopping experience that’s seamless, inspiring and tailored to our customers’ needs,” said Mike Karanikolas, cofounder and co-chief executive officer at Revolve Group. “Shopping should be effortless and payment flexibility is a key part of our premium experience. Affirm stood out for its transparent approach, customized and flexible options, and proven ability to build trust with millions of loyal shoppers. With Affirm, our customers will have clarity and control at checkout — making it easier to get the styles they love, on their terms.”
Affirm reported that from October 2024 to December 2024, sales through Affirm for apparel and accessories rose 25 percent year-over-year — highlighting the demand amongst customers who are looking for flexible payment options through BNPL.
In the past six months, more than 55 new fashion merchants have partnered with Affirm — and now include Revolve. The company has previously integrated at checkout at The RealReal, Canada Goose, Net-a-porter, Adidas, StockX, StitchFix and recently renewed with Shopify as part of its growing arsenal of e-commerce platforms with plans to grow into other markets beyond the U.S., Canada and the U.K.
“By uniting emerging labels, top designers and in-house brands, Revolve is creating a smarter way to shop — and with Affirm, a smarter way to pay. Unlike most credit cards and other pay-over-time options, Affirm never charges late fees, hidden fees or compound interest. As shoppers refresh their wardrobes for the warmer months, Affirm provides Revolve customers with the confidence to secure the styles they love with flexible payment options,” said Pat Suh, senior vice president of revenue at Affirm.
