Divya Mathur, who joined Revolve Group Inc. as fashion director last year, will take on the additional title of chief merchandising officer.
She succeeds Lauren Yerkes, who has left the company.
In Mathur’s expanded dual role, she will oversee the buying and merchandising organization, focusing on onboarding and growing key brands, expanding the assortment into business zones and creating an exciting customer experience across all channels.
Prior to becoming fashion director at Revolve, Mathur was chief merchandising officer of Intermix from 2000 to 2003. Before that she was head of buying, women’s apparel at Shopbop for four years. Earlier she held such roles as senior director of global e-commerce, buying and site merchandising for Michael Kors, head of U.S. merchandising for Yoox, and a buyer for saks.com.
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Mathur, who is based in New York, continues to report to Michael Mente, co-chief executive officer and director of the Revolve Group, the Los Angeles-based online retailer.
“I am thrilled to step into the role of chief merchandising officer, leveraging the existing platform and Revolve’s place in the market to bring the best and most exciting assortment to our customer while continuing to deliver an unparalleled shopping experience,” Mathur said.
According to Revolve, Mathur will be tasked with supporting the company in its next growth phase by selecting the best products and designers, expanding customer reach and introducing new product collaborations.
As reported last week, Revolve, which has been an e-commerce retailer since 2003, is converting its pop-up in the heart of downtown Aspen into a permanent space, keeping its two-story layout covering 3,000 square feet. That move could signal a big strategy change for the online retailer, which made its mark catering to the hungry apparel appetites of digital-first Gen Z and Millennial customers searching for the latest in clothes and labels.
“We’re exploring other regions where a physical presence can yield similar results to our Aspen store as we continue to elevate our brands in a thoughtful approach,” Mente noted last week. “When the timing is right, we’ll open another pop-up or store, or both.”
