Rihanna is branching out in the beauty space once more with the launch of Fenty Hair. On Tuesday, the singer and entrepreneur announced her latest product line on social media.
“Fenty Hair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” Rihanna wrote on Instagram.
In a one-minute teaser, models with diverse hair textures show off their freshly done tresses as Rihanna makes her way down a colorful cul de sac. She also debuted a new hairdo, trading in her long locks for a honey blond pixie cut.
“You know how much switching my hair up matters to me,” Rihanna continued in the caption. “I’ve had almost every texture, color, length, from weaves to braids to natural, so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
Fenty Hair is slated for release on June 13, though customers can head to fentyhair.com and enter their email address to receive additional updates.
Rihanna has experimented with several hairstyles over the years, though recently she’s favored longer lengths. In her Fenty Hair teaser, she revived one of her most notable looks from the 2000s, when the singer preferred shorter styles. She famously appeared on the cover of her fourth album, 2009’s “Rated R,” with a partially shaven head.
Rihanna is hardly the only pop star to enter the hair care industry in recent months — Beyoncé launched her own eponymous line, Cécred, in February.
After debuting her makeup brand Fenty Beauty in 2017, Rihanna expanded into skin care with Fenty Skin in 2020.
