Robert Pattinson is back in action as the face of the fall Dior Icons campaign, highlighting both the label’s collection of timeless wardrobe essentials and his exceptional longevity as brand ambassador.
The British actor has appeared in Dior Homme fragrance ads since 2013. The “Twilight” star has also appeared in a series of menswear campaigns for the French fashion brand, starting with the fall 2016 ads shot by Karl Lagerfeld.
His third Dior Icons campaign, once again photographed by Alasdair McLellan, was an extension of the previous season’s ads. The images were shot in a studio, placing the focus on Pattinson and his sober outfits combining cashmere knits, Harrington jackets, wide-leg pants and long, structured coats.
The rest of the team was identical, too, with art direction by Ronnie Cooke Newhouse and styling by Melanie Ward. Lynsey Alexander did the makeup and Anthony Turner the hair.
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Alongside staples in muted colors including gray, a favorite of house founder Christian Dior, the collection features accessories such as a messenger, tote and weekender made of Dior Gravity leather, which features a maxi version of the brand’s signature Dior Oblique motif.
The fall chapter of the Icons capsule will arrive on Oct. 31 in Dior boutiques.
Under Kim Jones, artistic director of menswear at Dior, the house has introduced several variations on the wardrobe essentials concept in recent years. In 2020, it launched the Modern Tailoring capsule, and prior to that, the Dior Essentials line. All featured a range of elegant and more casual pieces designed to stand the test of time.
