Saks Fifth Avenue showcased its holiday windows and light show Monday night embracing the season’s campaign, “Holiday Your Way” — an ode to the countless ways customers spend the holidays.
The reimagined light show transformed Fifth Avenue — which was closed to traffic — into an illuminated symphony, featuring dozens of gleaming ornaments, some soaring up to two stories tall with two-way mirror effects. The prismatic shapes, resembling diamonds and precious gems, were displayed to a medley of songs including Paul McCartney’s “Wonderful Christmastime” and Rihanna’s “Diamonds,” while celestial simulations swirled above, amplifying the spectacle. The show culminated with fireworks as festive music played, and invited visitors to get back into the “New York Groove,” by Ace Frehley, the former Kiss guitarist who recently passed away.
“The return of our holiday light show honors Saks Fifth Avenue’s legacy as a destination for extraordinary experiences that inspire connection,” said Kristin Maa, chief marketing officer of Saks Global. “From captivating visual choreography and an uplifting cross-generational soundtrack to new, exquisite embellishments that glisten all season long, we aimed to create wonder and lasting memories for our customers and visitors from around the world. Our team is proud to bring this moment to life through imagination, innovation and craft — and to continue this cherished tradition that has long blended our unique creative essence with the merriment of the New York City holiday season.”
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Kicking off the event was a performance by the Rockettes, just off the Great Stage at Radio City Music Hall, who were adorned in their sparkling red “New York at Christmas” costumes and exclusive “Saks” bedazzled hairpieces. They performed a spirited medley from the “Christmas Spectacular Starring the Radio City Rockettes” that culminated in their signature kick line.
In honor of the Rockettes’ 100th anniversary, Saks’ 49th Street windows also feature a curated display of the troupe’s most memorable costumes and original sketches from the past century, including from designers Vincente Minnelli and Bob Mackie, and from well-known “Christmas Spectacular” numbers including “Parade of the Wooden Soldiers,” “23 Days of Christmas” and “Dance of the Frost Fairies.”
The center six windows on Fifth Avenue showcase a whimsical array of holiday scenes at picturesque New York city destinations — including an adorned “Enchanted Atrium,” larger-than-life artisanal “Sweet Treats” in a bakery, “Traveling Home” via an overflowing taxi brimming with the ultimate gifts, a glamorous “Big Night” at the theater and a snowy “Winter’s Dream” in Central Park featuring a traditional row boat filled with holiday treasures.
Additional windows along 49th and 50th Streets depict seasonal vignettes and Saks’ assortment including designs by Tom Ford, Max Mara, Michael Kors, Fendi, Valentino, Aknvas, Prabal Gurung, Brandon Maxwell, Giorgio Armani, Alexander McQueen and others. The fashion illustrates how customers celebrate and dress for the holidays.
For the 19th year, Mastercard sponsored the holiday windows and light show. Customers will be able to watch the light show in full on Saks Live starting Nov. 25, which is also presented by Mastercard. The light show will be up through Jan. 4.
