Sami Miro has brought her designer touch to IRO, becoming the first American to collaborate with the contemporary ready-to-wear French brand.
The Los Angeles-based founder of upcycled clothing brand Sami Miro Vintage celebrated the launch of the capsule on Friday night at Grotto, an event space in downtown L.A.
“This collection embodies IRO through my lens — a true fusion of Sami Miro Vintage edginess and IRO’s signature style,” Miro told WWD in an exclusive statement.
There are 12 pieces total, six jackets, two skirts, two pants, a dress and top ranging in price from $545 to $1,1195. Miro reimagined IRO’s heritage pieces by blending fabrications like leather with tweed and denim, she explained, and bringing in pieces she’s known for including low-rise, loose-fit trousers; cropped jackets; miniskirts and houndstooth trenchcoats.
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The cocktail event, which turned into a dance party with Kitty Ca$h behind the DJ booth, brought out Becky Hearn, Joyjah Estrada, Jeniece Blanchet, Tunji Rochelle, Aleali May and Mariama Diallo, among others.
The collection is available for pre-order only at iroparis.com and samimirovintage.com.
For IRO, the collab allows the company to reach “a new, conscious-minded customer who values not only distinctive style but also craftsmanship and responsible creation,” said Isolde Andouard, global chief executive officer of IRO.
“Working with Sami has been both inspiring and energizing,” Andouard went on. “She brings a fresh perspective to every piece, transforming our iconic designs into something that feels truly contemporary while staying grounded in our brand’s DNA.”
